LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Saturday, November 13, 2010

Japan's Gotten More Fitch-alicious! Second A&F Flagship Now Open!

The store greeters at the new Fukuoka flagship. (image source)
One year after the recordbreaking opening of A&F Ginza, Abercrombie & Fitch has now opened doors to its second location in Japan (and all of Asia). The opening drew in hundreds of people and press, ofcourse! It definitely wasn't as big as A&F Ginza - duh, that was in Tokyo! - but it was bigger than the Copenhagen opening and quite awesome (from the looks of it, at least)!

A&F Fukuoka is located at 2-5-18 Tenjin, Chuo-ku in the city of Fukuoka. Why Fukuoka? Well, that is what I asked myself when A&F released plans to open there after opening A&F Ginza. You'd have thought that the next A&F in Japan would have opened in Osaka (the second biggest city in the country). But no, it opened in a smaller city of a mere 1.4 million people. After doing much thinking, I have come to figure it all out, however. See, Fukuoka (found on the island of Kyushu) is the major culture center of southern Japan and just so happens to be extremely close to mainland China and South Korea. With that said, the city is continuing to experience a rise in prominence among major Japanese cities. Monacle ranked Fukuoka as the 14th most liveable city in the world. A&F Fukuoka is thus strategically located in the region to meet the demand of southern Japan while also being only a small flight away for Chinese and Korean fans...It's perfect!

The building's look itself follows along the lines of A&F Ginza. I was a little disappointed at first because all other previous A&F flagships have had their own unique exterior architecture. But I guess A&F Ginza will serve as a uniform model for all other A&F brick-and-motar openings in Japan. If you think about it, Apple does the same thing, too, following the uniform style of gray steel (or whatever that facade is made off) and glass while giving every location its own unique little twist. In that train-of-though, A&F Fukuoka is only a four stories high version of A&F Ginza and features a much more elongated facade. Very nice flagship, 'nough said!

Abercrombie as a good album covering the event, and you can check it out here.
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