LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Tuesday, November 16, 2010

HCo. iPhone App Now Available!


The HCo. iPhone app, now available on the App Store (image source)
It took about a year after the launch of the Abercrombie & Fitch iPhone app for its SoCal brethren to surf into the App Store. Yup, Hollister Co. now has an iPhone app to keep you a-surfing through all the cool things that HCo. has to offer up to the world! And since it is the Christmas season, the app is currently designed specially for the current "All I Want is Cali" fashion season. It has eveything you need about our sexy little vintage surf shop to keep you looking your SoCal best under the mistletoe. Although, I myself do not agree on the "HCo. Family" title given to the section outlining the other A&F brands - it just makes it seem as if it is Hollister that owns them all and not Abercrombie & Fitch - and should have been simply called "The Family" or something instead. It's bad enough that HCo. is eclipsing A&F - its own parent! - in terms of fans and sales! But whatever, that is just me... Conclusion, get the app! Whatever my prejudice towards HCo., it is still an A&F brand, brilliantly cool and makes a perfect addition to any A&F company fan's iPhone (and/or iPod touch).

Get the app here at the Apple App Store. Its completely free and works just as great on the iPod touch, too, if you don't have an iPhone (if you don't even have an iPhone, or iPod touch...sorry.... Merry Christmas everyone!!!
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