LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Saturday, September 18, 2010

Our Idol Bruce Weber in Talks Photography in 'The Teen Vogue Handbook'

Weber captured the enduring beauty of Hispanic model Jessica Perez in this image for the A&F Christmas 2006 marketign campaign (one of my favorites!).
"His easy, intimate images of beautiful young people (Abercrombie, anyone?) has established this lensman as one of the fashion world's most celebrated talents" - 'Teen Vogue Handbook', pg.214

He is the man behind the lens...The iconic image that has become synonymous with Abercrombie & Fitch - that of a black-and-white euphoric paradise populated by the body-beautiful - is the product of a brilliant mind world renowned. Through his adored photography, Bruce Weber brings to us worlds unique, sensual and wonderfully racy. And if you are as artistically inspired by his genius my Fitch-alicious friends then check him out in 'The Teen Vogue Handbook'!!!

Yeah, I purchased the book back when it first hit shelves - duh, who didn't - and was totally delirious when, turning the page in the photographers section, I came across the one-and-only, Mr. Bruce Weber! Really, it is wonderful that he took time to provide readers with details from inside his genius. Not only does he shares on that which motivates him, but he also gives advice on how to follow your photographic dreams!

Hallmarks of his work include physical perfection, sensuality, euphoria, timeless appeal...oh yes, and brilliant splashes of homoeroticism here and there. The scandalously risky imagery that propelled Calvin Klein Underwear to highness in the minds all...created by Weber. The colorful, warm appeal that comes to mind when Ralph Lauren crosses the mind...created by Weber. All that talent, he brought to Abercrombie & Fitch in 1993 when he joined the company as its exclusive lensman.

And just as CK and RL, A&F skyrocketed to fame as the quintessential, fun (and, yes, often times controversial) upscale brand for the American youth. A&F liberated Weber and allowed him to express himself uninhibited by the restraints of otherwise "artistic-controlling entities". Nothing embodies this more that the now historic 'A&F Quarterly' publication first launched in 1997. Its artistic content brought sex in advertising to unprecedented levels and, as a result, the hyper-successful (and hyper-notorious) 'A&F Quarterly' became the envy of the marketing world!

Today, he continues the party going with ever wonderful imagery for Abercrombie & Fitch and its children brands. Not only that, but he has also photographed Kristen Steward (in my opinion, beautifully à la Abercrombie) and Zac Efron, as well, for Teen Vogue. So go and get a copy of the 'Teen Vogue Handbook' to read up on the man who brought to us all those magnificent chiseled abs, breasts, and gorgeous faces!
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