LAUNCHED IN AUGUST 2010, 'THE SITCH ON FITCH' TITLE SEIZED PUBLISHING IN SEPTEMBER 2015. AN INTELLIGENT, NAVIGABLE ARCHIVE WILL BE MADE AVAILABLE SOON. FOR THE LATEST ON ABERCROMBIE & FITCH BRAND, VISIT @ABERCROMBIE.TSOF ON INSTAGRAM. THANK YOU.

Tuesday, September 21, 2010

A&F Campus, home of the hyper-cool and totally gorgeous!


Forget working there, I want to live there! A&F Home Office where everything goes down. It is an idealised college-campus-of-sorts were fun and cool rule the curriculum...it seems rather more like a college town, really. I like to also look at it as a very Fitch-alicious Rome: the complex is the capital of an ever expanding international fashion empire that has been taking the world by a storm!

Home Office is completely awe-inspiring, and the intention was for it to be so when designed back in the early 2000s. The A&F Team is surrounded by their element. The architecture, and the overall aesthetic of the entire campus, is a contrast of the rustic outdoors and modern appeal. Such illustration embodies the historic heritage of Abercrombie & Fitch (as a respected outdoors company) while capturing its revolutionary modern image (as a world renown fashion entity): the two, harmoniously co-existing, signify a progressive future. To keep development flowing, the campus is centralized, balanced, and relaxed. Smilling faces work and chill side-along-side among the many structures housing all the state-of-the-art amenities that keep the ball rolling. Everything that you see in stores - from the lighting to the scent - is meticulously chosen in on-Campus mock-up stores. Home Office is where it is all at!

Check out the video above (if you haven't done so already) to get a visual perspective of what I mean...its very vibrant, energetic...only A&F.