LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Tuesday, September 21, 2010

A&F Campus, home of the hyper-cool and totally gorgeous!


Forget working there, I want to live there! A&F Home Office where everything goes down. It is an idealised college-campus-of-sorts were fun and cool rule the curriculum...it seems rather more like a college town, really. I like to also look at it as a very Fitch-alicious Rome: the complex is the capital of an ever expanding international fashion empire that has been taking the world by a storm!

Home Office is completely awe-inspiring, and the intention was for it to be so when designed back in the early 2000s. The A&F Team is surrounded by their element. The architecture, and the overall aesthetic of the entire campus, is a contrast of the rustic outdoors and modern appeal. Such illustration embodies the historic heritage of Abercrombie & Fitch (as a respected outdoors company) while capturing its revolutionary modern image (as a world renown fashion entity): the two, harmoniously co-existing, signify a progressive future. To keep development flowing, the campus is centralized, balanced, and relaxed. Smilling faces work and chill side-along-side among the many structures housing all the state-of-the-art amenities that keep the ball rolling. Everything that you see in stores - from the lighting to the scent - is meticulously chosen in on-Campus mock-up stores. Home Office is where it is all at!

Check out the video above (if you haven't done so already) to get a visual perspective of what I mean...its very vibrant, energetic...only A&F.
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