LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, September 24, 2010

After Fukuoka, Aoyama?

A&F Ginza (a towering behemoth of a flagship!) might not be enough to satisfy the Abercrombie-craze of Tokyo! 
There is no doubt, Abercrombie & Fitch faces paramount demand in Japan. The Company is delivering by making Japan the only other country in the world to be home to multiple A&F locations (apart from its home country, the United States). A secondary flagship store is on schedule to open in Fukuoka, in southern Japan, to meet demand in the region, later this year. But now, rumors are circulating that a third store may open in Aoyama. The retail spot in question was leased by Miu Miu which has moved out (it will open a flagship in a bigger space). In 2006, when scouting possible locations for its Tokyo flagship, A&F had considered the neighborhood but opted out. Aoyama is a neighborhood in Tokyo and very near Ginza (akin to the Upper East Side of Manhattan), and so I was initially curious as to why A&F would open another shop in the same area (Tokyo) since the point of a flagship is to serve the entire area. May I remind you all, A&F Ginza is huge! And then it hit me like a wave of FIERCE; the demand must be really great! May I remind you further that A&F Ginza, however tall it may be, is still quite a narrow structure (and so overcrowding can abound). Also, this is Tokyo, the epicenter of luxury consumption where you can never have enough LV bags (or A&F jeans for that matter).

P.S. A&F's got the Fifth Avenue flagship and a store in Brooklyn (in NYC) so go figure. HCo. is also opening another EPIC on Fifth Avenue, a walk away from its EPIC in SoHo. Demand, demand!
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