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Friday, September 24, 2010

After Fukuoka, Aoyama?

A&F Ginza (a towering behemoth of a flagship!) might not be enough to satisfy the Abercrombie-craze of Tokyo! 
There is no doubt, Abercrombie & Fitch faces paramount demand in Japan. The Company is delivering by making Japan the only other country in the world to be home to multiple A&F locations (apart from its home country, the United States). A secondary flagship store is on schedule to open in Fukuoka, in southern Japan, to meet demand in the region, later this year. But now, rumors are circulating that a third store may open in Aoyama. The retail spot in question was leased by Miu Miu which has moved out (it will open a flagship in a bigger space). In 2006, when scouting possible locations for its Tokyo flagship, A&F had considered the neighborhood but opted out. Aoyama is a neighborhood in Tokyo and very near Ginza (akin to the Upper East Side of Manhattan), and so I was initially curious as to why A&F would open another shop in the same area (Tokyo) since the point of a flagship is to serve the entire area. May I remind you all, A&F Ginza is huge! And then it hit me like a wave of FIERCE; the demand must be really great! May I remind you further that A&F Ginza, however tall it may be, is still quite a narrow structure (and so overcrowding can abound). Also, this is Tokyo, the epicenter of luxury consumption where you can never have enough LV bags (or A&F jeans for that matter).

P.S. A&F's got the Fifth Avenue flagship and a store in Brooklyn (in NYC) so go figure. HCo. is also opening another EPIC on Fifth Avenue, a walk away from its EPIC in SoHo. Demand, demand!