LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Saturday, September 25, 2010

The RUEHL Film Now on YouTube



This is the film that brought us into the lifes of beautiful post-grads living out the magnificent Greenwich Village lifetyle that was RUEHL No.925. It was originally featured on RUEHL.com late-2008/early-2009. Among the models are: Tyler Lough, the one jump roping and who's chiseled behind we get to check out; Justin Schneider, who walks into the vintage records store; and Mark Ricketson, who wears a light brown RUEHL cardigan sweater and drinks and mingles around at the jazz bar.

Begin the day with a beautiful New York sunrise, and pull on those sexy premium RUEHL jeans! Take a sip of fine coffee at the Village café while reading up the newspaper, and later take a stroll down the Spring-filled streets. Check out the vintage music store at the corner or work out at the Village gym with our jump-roping buddy Tyler Lough. Observe the art of a fine photographer at work, and enjoy the resulting aesthetic appeal with a bottle of wine. As sunset comes, we all come together to hang out, share some drinks, and laugh and dance the night away at this really cool Jazz Club our friends are dying to check out! Drinks all around!!! We mingle and socialize, and enjoy good times…being young…living life! In the end, we depart with one last view of two of our friends giving the night a passionate finale…

The RUEHL film…the RUEHL fantasy…RUEHL No.925
 
Directed by John Urbano
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