LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, August 22, 2014

S.M. Highlights! | Abercrombie Chengdu Promo Boys Arrive...

         IT HAS BEGUN! The A&F Hot Guys have officially kicked off the countdown week leading up to the upcoming inauguration of A&F Chengdu, the world's first-ever mall-based overseas Abercrombie & Fitch! Only to be evermore amped with epic excitement, super-stoked euphoric fans and totally mesmerized passersby came gathered 'round to simply be part of this unprecedented FIERCE cool taking over Chengdu city! And as if teasing this hot anticipation most palpable, "What's Next" just coolly stamped across the chests of the uber-awesome Fitchmen!

Check out these fantastic sharings, from the associates and fans, from the amazing kickoff day...



"Hanging out with Notorious B.I.G. in Chengdu"   |   Jimmy, model


"A wave of models of Abercrombie & Fitch have
come to Chengdu City."   |   Chengdu IFS


@Yeungkay930, fan.


@Yeungkay930 (featured), fan


@bylison, fan


@wenchaoer, fan


@sss_sui (featured), fan


"AF小鲜肉简直帅哭 大白牙阿大白牙 Guess girls here are all
mesmerized by these two guys"   |   @kikizoukiki (featured), fan


"竟然有这样的福利"   |   @lillianxsy, fan


"Our Greeters have arrived! Come to the store & hang out with them!
嘿!我们的猛男们已经在店门口啦!快来到我们店门口和他们互动吧!"
@hollister_chengdu


"A&F Hot Guys."   |   @fionaqiqismile (featured), fan


"去跟风,追帅哥"   |   @kevinlq67 (featured), fan


@yooyoyooc, fan


"The Greeters Are In Town! Are You Ready Chengdu?"   |   Tina (featured), managers recruiter


@songhanjing (featured), fan


"Making a serious face with those smiling hot AF greeters!
Can't wait to the opening on 30th of Aug!"   |   @daisymaria1102 (featured), fan


@z.zul, fan


"Look who came all the way to Chengdu for the
@af_chengdu Opening!"   |   Chantele (featured), associate


"First time with the #anf greeters!!!"   |   @chengy0325 (featured), fan


Abercrombie & Fitch opens at the Chengdu IFS on Saturday, August 30, 10:00 AM (CST; UTC+8)! The first 200 fans in line get a free 1.7 fl oz bottle of signature FIERCE cologne!

Stay FIERCE!

P.S. Read more of in-detail posts of A&F Chengdu at #THEHOTTESTBLOG (here)!

A&F Chengdu (store #11250, CN-ANF)
Chengdu IFS
No.1 Section 3 Hongxing Road
Chengdu, 51 610021




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