LAUNCHED IN AUGUST 2010, 'THE SITCH ON FITCH' TITLE SEIZED PUBLISHING IN SEPTEMBER 2015. AN INTELLIGENT, NAVIGABLE ARCHIVE WILL BE MADE AVAILABLE SOON. FOR THE LATEST ON ABERCROMBIE & FITCH BRAND, VISIT @ABERCROMBIE.TSOF ON INSTAGRAM. THANK YOU.

Thursday, July 2, 2015

Style | Fitting for the Future, Abercrombie & Fitch + Cone Denim SGENE...





For the next-gen of A&F Jeans,
Abercrombie & Fitch has partnered with one of America's greatest,
storied denim fabrics makers for the premium creation of
state-of-the-art stretch-fit for women...
#AFpremiumjeans



         WITH THE COMING of Fall 2015, initial elements of the all-new Abercrombie & Fitch take hold ever strongly as we move into a fashion season of new beginnings! Such elements are rolling out individually advancing forward wave-by-wave, and the latest, as of today, has been the official full arrival of the next-level effort for Abercrombie & Fitch jeans titled in promotion as A&F Jeans, Quality Craftsmanship since 1892, backed up by Abercrombie & Fitch storied heritage for utmost quality and make in goods - something which we've been assured is a core aspect of this new A&F, calibrating finely back to authentic heritage and aspiration anew.

As part of this next-generation of A&F Jeans, Abercrombie & Fitch has partnered with a renowned American maker of reputable denim fabrics, Cone Denim, and whom equality, fitting, claims storied heritage of quality craftsmanship proudly stemming back to more than a century...

"Cone Denim has been a leading supplier of denim fabrics to top denim apparel brands since 1891. Formed out of the entrepreneurial spirit of brothers Moses and Ceasar Cone and grounded in American heritage, Cone Denim has been synonymous with authenticity and innovation. Today, the same entrepreneurial spirit, expertise and advanced capability continues to service and inspire the global market. From the crafting of authentic, vintage styles to the development of new innovative technologies, Cone Denim continues to master the art and science of denim. We believe that only this passion combined with unparalleled industry knowledge and technical expertise can create the most beautiful denim fabrics in the world. Our global platforms include denim operations in the United States, Mexico and China. Cone Denim is focused on effectively serving the worldwide market with quality products and superior service. Cone Denim’s unique history makes us a TRUE ORIGINAL." - About, conedenim.com

With Cone Denim, Abercrombie & Fitch has worked to produce an exclusive sub-line of state-of-the-art stretch-fit jeans creations for the A&F Woman, the Cone Denim® SGENE® Stretch:

"Superior stretch, patented technology by Cone Denim®. Art meets the science of sexy in SGENE®, Cone Denim's breakthrough collection of premium stretch technology. Typical denim it's not. SGENE® delivers body conforming stretch and unsurpassed recovery without sacrificing incredibly soft hand feel or resistance to radical finishing techniques. The secret is in our patented multiple core yarns. Using multiple stretch components, SGENE® mirrors movement without constraint. SGENE's® superior fit offers the ultimate in comfort, but never reveals its secret. Cone Denim's SGENE® technology has created a new global standard for stretch denim. Our core spun stretch yarn doubles the performance of the fabric by adding more than one core. The patented technology is hidden within the proprietary yarn, giving it twice the power. "Bagging knee" syndrome is virtually eliminated. Our premium yarns and constructions create fabric that remembers its shape. This radical new approach to denim manufacturing was born of over 100 years of industry experience and technical expertise combined with a commitment to innovation." - SGENE, conedenim.com

Offering "2x times the performance and holding power", currently thirteen styles of A&F Women jeans are offered featuring this premium material, and they can all be found in one place under The New A&F Stretch section (here) online abercrombie.com. Furthermore, the Cone Denim® SGENE® Stretch is only one of three new separate stretch-fits for the Abercrombie & Fitch Woman: though of no Cone Denim technique, Featherweight Stretch ("Legging performance. Classic look of a jean.") and Everyday Stretch ("Made to move and keep you comfortable.") are the other two!






For the first time, stretch technology has also been incorporated to a higher, significant degree for select styles for the Abercrombie & Fitch Man as well: the Everyday Stretch, "Classic denim with a bit of stretch. Feel-it-to-believe-it softness. Authentic range of washes.", though also not featuring Cone Denim technique.

Discover the greatness of the all-new Cone Denim® SGENE® Stretch with select styles now available at the all-new Jeans display instores, too!

Stay FIERCE!