LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Wednesday, October 8, 2014

FIERCE Perspective! | Abercrombie's Not-So-Cool UK Pricing Strategy...

WRITTEN BY CAMERON, TSOF CONTRIBUTOR



         IT'S A WELL known fact that Abercrombie & Fitch prices in the United Kingdom are ridiculously high and not justifiable. I figured that with the new image that the Company is producing that the pricing strategy would be adjusted. How wrong was I? I placed an order this week on the American abercrombie.com (having a friend shipping my clothes to me), and I ventured to see how much it would've cost me had placed the order here.

Before we get started, I'll just say that I ordered an A&F Phone Charger - these aren't available in the UK, and so I've excluded that from my purchase total in the US. Also, I've excluded all taxes (UK VAT + that particular US State's sales tax), delivery fees, etc. I'll also mention that there was a 40% off outerwear discount on the US site and a 25% off the entire purchase (excluding outerwear, clearance, limited edition items, 3rd party merchandise and jeans). What I found was astounding, really. That's the only way I can describe it.

If I placed the order in the UK, it would have cost me £400.64 (US$655.17). Over in the US, it only cost me £189.12 (US$309). That's a staggering difference of £211.52/$346.17! I've broken down the order below in an Excel spreadsheet. You can click on the image to view a larger version.

Note: First two price-columns, items price in the UK with USD conversion; second two price-columns, items price in the US with GBP conversion; third two price-columns, difference in GBP and USD.




I honestly have no idea why A&F feels as if it can have such a large price difference between the UK and the USA. I mean, there's no possible explanation really. The prices shown were excluding VAT, so that's straight off the cards. There's no chance that it's shipping since it doesn't cost US$16.02 to ship a pair of boxers. There is absolutely no explanation that makes these price differences justifiable. A&F needs to make its pricing strategy more fair for all customers, considering the steep and concentrated levels of discounts for those in the US.

What do you think? Are you with me on A&F making price strategies fairer? Let me know below and I'll be sure to reply!

Cameron




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