LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Saturday, July 5, 2014

News Now! | Abercrombie Back-to-School/Fall 2014 Preview...

         WITH BACK-TO-School / Fall 2014 beginning to settle on in, we all come to be engrossed in intrigue and opinion over the return of dominating full-color photography on instore walls and in the overall marketing campaign. Check out how the new shots fit in as seen, for example, at this Abercrombie & Fitch store at North Star Mall in San Antonio, Texas...









A little over a decade it has been since the stores had once been graced with full-color photographic decor in the signature instore frames. The reintroduction comes as the first half of this greater striding-for-progress 2014 draws to a close, and the unfurling of the typically most profitable part of the year begins. The style of the photography, however, returns color markedly different in the 2010s; it carries on in the digital retouching technique of now. The affect is ultimately striking instore – admirably modern, clean, inspirational and adds a further visual presentation dimension.

However, earlier this year (a timing set for BTS photoshooting), photography in the traditional form of colorscheme was shot by Bruce Weber for A&F. Seen here are models Andrea Soglio (left; store greeter, A&F Milano) and Chase Mattson (SoCal-denizen; A&F openings model; got a spot in Gaga's "G.U.Y." music vid; professional signed model)...






We didn't come to see any of that (if yet) and whatever else came with it, so...

What's the verdict? Give a shout out of your take of things...

Stay FIERCE!




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