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Saturday, July 5, 2014

News Now! | Abercrombie Back-to-School/Fall 2014 Preview...

         WITH BACK-TO-School / Fall 2014 beginning to settle on in, we all come to be engrossed in intrigue and opinion over the return of dominating full-color photography on instore walls and in the overall marketing campaign. Check out how the new shots fit in as seen, for example, at this Abercrombie & Fitch store at North Star Mall in San Antonio, Texas...









A little over a decade it has been since the stores had once been graced with full-color photographic decor in the signature instore frames. The reintroduction comes as the first half of this greater striding-for-progress 2014 draws to a close, and the unfurling of the typically most profitable part of the year begins. The style of the photography, however, returns color markedly different in the 2010s; it carries on in the digital retouching technique of now. The affect is ultimately striking instore – admirably modern, clean, inspirational and adds a further visual presentation dimension.

However, earlier this year (a timing set for BTS photoshooting), photography in the traditional form of colorscheme was shot by Bruce Weber for A&F. Seen here are models Andrea Soglio (left; store greeter, A&F Milano) and Chase Mattson (SoCal-denizen; A&F openings model; got a spot in Gaga's "G.U.Y." music vid; professional signed model)...






We didn't come to see any of that (if yet) and whatever else came with it, so...

What's the verdict? Give a shout out of your take of things...

Stay FIERCE!




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