LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Saturday, June 14, 2014

News Now! | Abercrombie & Fitch Fierce Candle Debuts...

WRITTEN BY WILL, TSOF CONTRIBUTOR

The latest addition to the FIERCE collection, the candle!   |   abercrombie.com
         AFTER YEARS OF waiting, Abercrombie & Fitch has finally released its flagship fragrance in the form of a candle! Previously, the scent was only available in the form of cologne, body wash, and, for a short amount of time, an aftershave. Now, FIERCE aficionados will have the option to purchase the new FIERCE candle and bring the aroma into their own homes. But before getting into the specifics of the candle, let's appreciate the FIERCE fragrance by looking at a brief history of it.

FIERCE was developed in 2002 for Abercrombie & Fitch by world-renown perfumers Christophe Laudamiel and Carlos Benaim – the same perfumers who together developed Blue for Ralph Lauren among other iconic fragrances, though they've also individually worked on other greats (i.e. Benaim for Calvin Klein Euphoria). For many years, FIERCE has gained a controversial outlook in the American and International markets due to the heavy spraying in A&F stores and the racy, half-nude advertising image featured behind the glass bottle. Nonetheless, FIERCE is arguably one of the best if not the best musk fragrance ever created, and it offers a scent that is unique and highly distinguishable. To those unfamiliar with the fragrance, FIERCE's notes include orange and lemon, followed by rosemary, jasmine, lili of the valley, and rose, with a base of musk, oak moss, vetiver, and Brazilian rosewood. It's no question that wearing FIERCE will gain you attention and compliments from those who come close to you, which is why it has remained as one of the top selling fragrances of all time.

Now back to the candle! Abercrombie & Fitch released this new creation in a sharply modern, dark-tinted square jar with the Abercrombie & Fitch emblem printed in white on the face. It is currently available online for US$64 on par with the premium pricing for the FIERCE fragrance line (US$44-118, 1.0 - 6.7 fl oz). Due to the high demand of FIERCE cologne, no promotional sales events ever apply to any of the fragrance bottles, and the same is to be expected for the new candle...

"Bring the charged atmosphere of our stores to your home with a candle inspired by the bold scent of Fierce Cologne. Packed in a beautifully crafted jar, the Fierce Cologne candle illuminates with a clean scent of fresh citrus and a hint of warm, seductive musk. Expected burn time: 30-40 Hours. Fierce is the signature scent that fills every A&F store." – abercrombie.com

So what do you think of this new creation? Will you be the first ordering the candle, or will you play the waiting game to see how popular it becomes before you pick one up? Let us know in the comments below!




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