LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Saturday, April 19, 2014

S.M. Highlights! | Abercrombie Shanghai Opening Day Pics...

         THE SATURDAY, APRIL 19 inauguration of Abercrombie & Fitch in mainland China was one for the history books! Around 2,000 fans gathered enmass for the historic event which took place on the grounds of the grand Jing An Kerry Centre (静安嘉里中心) on Shanghai's Nanjing West Road (南京西路)! The epic, rising Chinese fashion capital has just gotten a boost of FIERCE attitude taking things to a whole new level of cool the way only Abercrombie can do. (Read the exclusive report)! Everyone's just beyond cloud nine with the magnificence of A&F Shanghai!

Check out these totally awesome sharings from the great team and fans... #LoveIt!



"In line at 2am in the rain! #dedicated #fans"   |   Alison G., store associate
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"Welcome to Shanghai Abercrombie!"   |   Alison G., store associate
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aaaanqiii, A&F fan
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aaaanqiii, A&F fan
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aaaanqiii, A&F fan
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Aegir O., model
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Aegir O., model
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"We will be at the store all day tomorrow! Come say hi!"   |   Aegir O., model
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"2000 people in line for our opening.
#boom (and my tennis court)"   |   Travis F., store management
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"almost 9pm at #abercrombie  #store #crazy"   |   A. Meng, A&F fan
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#WELOVESHANGHAI!



Stay FIERCE!




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