LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Monday, March 10, 2014

Stores Allure! | Abercrombie & Fitch Shanghai Finishings Update...

WRITTEN BY CAMERON, TSOF CONTRIBUTOR

         LESS THAN FORTY days remain until the first Abercrombie & Fitch store opens in mainland China! The store is located on the beautiful grounds of the Jing An Kerry Centre (静安嘉里中心) on Nanjing West Road (Nanjing Xi Lu; 南京西路). The centre is continuously flourishing with exceptional offerings and a group of new tenants are working hard to open soon. Such brands to join A&F are Tory Burch (next door) and Burberry, too, among others as part of the new mix-use upscale project.

Finishing touches are being completed as the days count down and, on the elegant exterior, the previously standing hoarding wall has been taken down. The passerby can now take note of the beautiful, recently-installed "Abercrombie & Fitch" signage over the entrance – its doors to well soon welcome customers into the ultimate of the #ABERCROMBIEHOT experience...



Finishing touches being made to the exterior...
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The beautiful exterior finished at long last...
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The magical storefront looks stunning at night...
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The store opens on the 19th of April, so stay tuned for much more to come before the exciting grand inauguration! Share your A&F Shanghai pics here with the hashtag, #THEHOTTESTBLOG...

Stay FIERCE!

P.S. Read up all about A&F Shanghai (here)!



A&F
SHANGHAI
IS NOW OPEN!

(  R  E  A  D     O  P  E  N  I  N  G     D  A  Y     R  E  P  O  R  T  )  !



UPDATE (19 APRIL 2014): A&F Shanghai is now open! Read the exclusive opening day report you will only find at #THEHOTTESTBLOG, (here)!




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