LAUNCHED IN AUGUST 2010, 'THE SITCH ON FITCH' TITLE SEIZED PUBLISHING IN SEPTEMBER 2015. AN INTELLIGENT, NAVIGABLE ARCHIVE WILL BE MADE AVAILABLE SOON. FOR THE LATEST ON ABERCROMBIE & FITCH BRAND, VISIT @ABERCROMBIE.TSOF ON INSTAGRAM. THANK YOU.

Friday, September 13, 2013

Hollister Co. SoCal Cologne in Blue...

The Pier has gotten #SoHot that we're all finally getting something #SoChill for the ultimate cool down! Surfing in is the coolest wave of fragrant liquid dream... SoCal cologne in its all-new first-time variant, SoChill blue!






Its official labeling is "SoCal SoChill" and has been making its way instores though yet to make its debut online hollisterco.com. The arrival of SoCal SoChill at Hollister comes after the more recent release of ABERCROMBIEHOT cologne, at Abercrombie & Fitch, and the return of the Xmas-2012-adored, limited-edition 8 Uncovered perfume...

Stay SoChill!

Image Caleb K.