LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Monday, August 26, 2013

Marcus in America! | #ABERCROMBIEHOT cologne!

Howdy everybody! Hopefully you've all had a decent Monday!

Abercrombie & Fitch has launched a new men's cologne: #ABERCROMBIEHOT!


The description of the scent reads:
The light scent of fresh cucumber and coconut water is cool and invigorating. Subtle notes of amber and musk round it out with a masculine finish.

As you can see, the cologne bottle has no male torso on it for once. The cologne name itself, #AbercrombieHot, is named after the hashtag that A&F has been attempting to get trending on social networking sites like Twitter and Instagram since the onset of Spring-Summer 2013. #AbercrombieHot was, of course, released after the abercrombie kids cologne: AbercrombieCool (no hashtag). That cologne's name has a similar origin.  

At the moment, #AbercrombieHot comes in one size: 1.7 fluid ounces. Its price points match FIERCE's at $54.

Abercrombie & Fitch has been known to release many scents for men and women across its brands. It wasn't long ago that A&F released the 1892 collection for men, which consisted of four distinct scents. A review of all the scents from that line can be found (here). The Company's innovative scents have generally always been either hit or miss. FIERCE by A&F and SoCal by Hollister are my favorite cologne scents!

Have you have sampled #AbercrombieHot or just want to tell me what your favorite scent by the Company is? Feel free to leave a comment!

Til next time,
Marcus


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