LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, April 5, 2013

Aimee in America! | Shorts Season

Abercrombie&Fitch S.M Cool Wrap Up (19-30 March)


Hey Fashionable Dudes&Bettys!

Abercrombie&Fitch's collection #AbercrombieHot has gotten even hotter with 'Shorts & Skin'. And I think it's officially shorts season. Just weeks- ok, a couple months- until 'summer nights'.

Like the pre-spring collections, bold colours, prints, and high rise shorts appear in the 'shorts&skin' collection. The betty's collection is full of  low to high rise shorts with embellishments and distressing. While the dude's collection ranges from prep fit, classic fit, and cargo shorts. 





Mens: The Red Prep Fit shorts (US$35, online exclusive) with braided belt are bold and fun for the Summer. The prep fit hits just above the knee. Compared to the vintage washed Lake Arnold shorts, these are nice update. They are majorly hot in red, pink, green, and blue. I'm definitely biased when it comes to pink, but love it on guys. Of course, the red is slightly reminiscent of HCo lifeguard shorts. The Khaki Cargo Shorts (US$40) with 'rugged' belt also hits at the knee. Show off your rugged manly side with worn-in details like "hand-done destruction with nicking and grinding at trims". Classic cargo short details also included- the classic larger cargo pockets and drawstring at the waist. The Navy Classic Fit shorts (US$58) may be one of my favourites with an all-over embroidered whale pattern. They are so cute (in a mature/manly way).

Womens: The floral on the Mid rise embroidered medium wash shorts (US$58) is so sweet. The various spring colours of orange, green, and yellow, fading, and destroyed hems give a vintage-y feel. All of the details are just really lovely. The High rise destroyed medium wash shorts (US$58) are the basic short of the season. The cleaner destruction with the high rise is great and the cuffed hem looks effortlessly stylish. The contrast of the bleach and raw hem with the shine details in the Low rise embellished medium wash shorts (US$58) is really cool.

Which pair of shorts do you think are #AbercrombieHot? Let me know in the comments below.

More Aimee in America, trend-spotting, men's fashion, fashion profiles, and general style posts? I'm super excited to start my fashion blog, Bows&Beau-ties. :)

Happy Weekend,
Stay Fabulous&FIERCE!
xoxo Aimee ♥
Follow me on instagram @anfandhcogirl_us

LABELS , ,