LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Thursday, December 13, 2012

PHOTO EXCLUSIVES! | Abercrombie & Fitch Amsterdam Flagship Floorplans...






What’s more epic than a map of Tolkien’s Middle-earth? Perhaps a “map” of the hottest shop in town! A world onto its own of youth and energy; of invigorating scents, sights, and sound; of wonder and of awe ever captivating and ever a place where the delighted fan can lose his or herself. Imagine, if you will, the A&F Experience alive and pulsing to the rhythm of its music within the enclosure of the walls of the Metz Building at Leidsestraat 34...


#AFAmsterdam


GROUND FLOOR / LEVEL 1 (American English: First floor)
Main entrance at the corner of Leidsestraat and Keizersgracht. Entire level devoted to menswear. Two-elevator system available (one for employees with access to all levels and stockroom; one for customers only), and the A&F Flagship male statue is positioned on the opposite end of that room. Beyond this, the customer may venture to the upper two available levels of Abercrombie & Fitch sales space through the use of the main staircase. Secondary entrance for employees and merchandise drop-off is found off Keizersgracht street. Near this secondary entrance, there is stairway access to the basement level...







FIRST FLOOR / LEVEL 2 (American English: Second floor)
Walking off of the main staircase and onto this floor, the menswear is to your left and the womenswear is to your right (which runs the length of the Keizersgracht side of the building). The point-of-sale station, with four cash registers, is found on this level in back of the womens side...







SECOND FLOOR / LEVEL 3 (American English: Third floor)
Entire level devoted to womenswear. The fitting rooms are found on this level – only three. This floor also features the A&F moose head fixture and balconies, too...







THIRD FLOOR / LEVEL 4 (American English: Fourth floor)
FOURTH FLOOR / LEVEL 5 (American English: Fifth floor)
Sales spaces not pictured and currently off-access to customers; reserved for abercrombie kids brand to be introduced sometime in 2013.







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