LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, December 14, 2012

An A&F and Hollister Girl in America! | Abercrombie and Hollister in the Windy City, Chicago...

Water Tower Place on Michigan Avenue, Chicago, IL
Image by GoogleMaps used for illustrative purposes only.
Happy Holidays Fashionable Dudes&Bettys!

While going on another holiday last weekend, I decided I needed to stop in Chicago once more. I think I'm falling in love with the city. This time, I did go to Abercrombie&Fitch and Hollister! I didn't go to the Shaumburg one where the international models went for Black Friday, but I don't think it could have been as fabulous as the Michigan Avenue location.

I stopped in at Abercrombie and Hollister close to closing, so both stores were pretty quiet. They fit in perfectly with the other amazing Michigan Avenue stores and are located on the sixth floor of The Water Tower Place.



So many floors...

I started at Abercrombie&Fitch with it's many rooms of A&F fierceness. The women's clothes is the left and men's on the right with nearly identical layouts, as usual. The second room towards the back is the first point-of-sale station and continues on to various other rooms that connect the men's and women's sides. A second point-of-sale station is found in a back room near the clearance items. It was the end of the night, but the FIERCE fragrance didn't seem as strong and the music wasn't as loud as it is in my regular mall store. The size and organization completely made up for it though. I also finally got this season's bag with "Fierce" on it. :)

Next, I stopped at Hollister across from Abercrombie. I only stayed just long enough to check it out, take pictures, and look at the sparkling shine collection again. Like Abercrombie, it was huge and really organized.

If I could wait long enough, I think I would only shop on Michigan Avenue.


What's your favorite Abercrombie or Hollister store? What do you LOVE about it? Let me know in the comments below.

Until Next Friday
Stay Fabulous&FIERCE!
xoxo Aimee ♥

Ps. Follow me, Aimee, on instagram @anfandhcogirl_us
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