LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Saturday, December 1, 2012

Abercrombie & Fitch in Amsterdam! Less than 12 Days Before the Opening...

Walking by Leidsestraat 34 on a fine afternoon in Amsterdam.
We are now only less then two weeks away till the conclusion of store openings for 2012...the fantastic inauguration of Abercrombie & Fitch in the Netherlands! Addressed at in Amsterdam at Leidsestraat 34, this will mark the fourth dual A&F / abercrombie kids flagship store in the world. (PLEASE NOTE: While there is space in the building reserved for abercrombie kids, there will be no Kids merchandise on opening day). Merchandise shipments began arriving on November 23 and the staff has been working in full force for up to 24 hours in shifts to set up everything to perfection. As our A&F Amsterdam correspondent informed us, the elevator actually was unavailable when the shipments began arriving and the staff had to carry the goods up the stairs...exhausting stuff! What she also tells us: the interior is divine! And to top it all off, the staff has already gotten word that THE HOTTEST GUYS will, of course, be coming over the week leading up to the December 13 opening!

A wonderful reader of ours, Robin, was kind enough to share with us nice photos he took in Amsterdam on the afternoon of November 29...at the perfect time of the day capturing fully the exterior stonework renovations AND the beautiful illumination...









However, this is just a preview... View MORE exclusive images from the photo album of The Sitch on Fitch on Facebook (here)! Thanks to Robin, and everyone best not forget to mark your calendar for Thursday, December 13...

Tweet your FIERCE anticipation for A&F Amsterdam,
and we'll ReTweet your excitement...



#AFAmsterdam




Stay FIERCE!

UPDATE (3 DECEMBER 2012): Leidsestraat 34 has received no shipments for abercrombie kids merchandise. There is space reserved in the building for the brand, but there will be no merchandise coming in soon. abercrombie kids will not be available on opening day. The brand is expected to be introduced in the very near future on an unspecified date. Read for more: Abercrombie & Fitch Amsterdam Flagship to Have No 'abercrombie kids' on Opening Day...

The Sitch on Fitch greatly appreciates its reader Robin for contributing in the creation of this post. Images in this post are by Robin for The Sitch on Fitch and they may not be used/altered without the permission of the author.
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