LAUNCHED IN AUGUST 2010, 'THE SITCH ON FITCH' TITLE SEIZED PUBLISHING IN SEPTEMBER 2015. AN INTELLIGENT, NAVIGABLE ARCHIVE WILL BE MADE AVAILABLE SOON. FOR THE LATEST ON ABERCROMBIE & FITCH BRAND, VISIT @ABERCROMBIE.TSOF ON INSTAGRAM. THANK YOU.

Wednesday, September 19, 2012

Spotted on the Screen! | Abercrombie in 'Pretty Little Liars' and 'The Lying Game'...and a Real Hollister Item in 'Modern Family' and a Fake in 'Pound The Alarm'...

Our guy Vincent shares with us more spotting of the A&F Family in pop culture!

Playing table soccer (football)? Nothin' like a cool A&F polo for the evening with friends... As seen on the guy sitting down in this screenshot from the American teen drama series, Pretty Little Liars...






And here's the character of Alex Dunphy (played by actress Ariel Winter), wearing a Hollister plaid shirt (you can see the logo in the closeup), chatting up with mom Claire – in what is probably a hilarious conversation – on the American comedy, Modern Family...






You know, pop culture is also riddled with comments about knowing how to perfectly fold clothing because of having worked for Abercrombie & Fitch.... As states this guy in the American teen drama, The Lying Game, "My first job was at Abercrombie. It's the Harvard [University] of folding."






And lastly we have that guy everyone has spotted wearing that fake Hollister tee in the music video for Nicki Minaj's Pound The Alarm...






The tee is obviously a fake, or did the logo on the tee just get a shiny makeover? And does that cross the boundaries of brand protection...if indeed the tee is proven fake and it is noticeable in an artists music video? Back in 2007, Britney Spears' music video for Do Somethin' got into some trouble with Louis Vuitton for unauthorized use of the LV logo pattern. Who knows?

Anyway, give us a shout out whenever you happen to see the A&F Family anywhere on the screen! And thanks to Vincent!

Stay FIERCE!