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Tuesday, August 7, 2012

PHOTO EXCLUSIVE! A&F Chairman & CEO Mike Jeffries at Abercrombie & Fitch Hong Kong!!!

He revolutionized Abercrombie & Fitch into being THE HOTTEST BRAND in the world! You love A&F and its spin-off brands abercrombie kids, Hollister and Gilly Hicks? Well, then, you should be forever grateful for the brilliant GENIUS that is the A&F Chairman & CEO, Michael "Mike" S. Jeffries!

So monumental is the coming of Abercrombie & Fitch to the Chinese market that Mike himself is in Hong Kong to oversee the historic event! This is BIG! A wonderful contributor of The Sitch on Fitch, in Hong Kong, was at the Pedder Building on August 7 (HKT) and she got an exclusive snapshot of Mike!!!






Take note that Mike (as he prefers to be called) rarely makes public appearances or interviews. That we were able to get this photo of him is a miracle! WE LOVE MIKE!

Anyway... For months now, we've been talking about how monumentally important for the Company is the opening of Abercrombie's first store for China. A&F, with its heritage of privilege and modern all-American Casual Luxury, must make a perfect impression upon the globally-significant-and-influencial Chinese market voracious for upscale foreign goods with high-status. We're not doubting A&F will make its mark in China and history will be made!

After introducing Mahjong to American culture, and making Abercrombie & Fitch the focus of the Mahjong craze, Ezra Fitch personally traveled to China in the early-20th century to oversee the translation of the game's Chinese instructions into the English language... Now, in the 21st century, Abercrombie & Fitch will finally open its first doors in China... It's an event the current revolutionary head of the Company, Mike, cannot miss!

Stay FIERCE!

The Sitch on Fitch thanks its contributor in Hong Kong for the photo exclusive! This photo is owned by The Sitch on Fitch HK contributor, F.L., and it may not be used without permission by the author.

UPDATE (11 AUGUST 2012): A&F HONG KONG NOW OPEN!!! READ: FIERCE EUPHORIA! ABERCROMBIE & FITCH HONG KONG FLAGSHIP HAS OPENED ITS HISTORIC DOORS...