LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Monday, August 20, 2012

A Gilly Hicks Girl in Germany! | Finally Back from Wondrous London!!!

Hey lovely readers,

Yeah...I'm back. My weeks in England were absolutely wonderful but now it's time to share with you a sneak peak into my wonderful experiences! During my trip to London, I went shopping to Gilly Hicks and Hollister on Regent Street and, of course, to Abercrombie & Fitch!

But to be honest, the Gilly Hicks store wasn't that amazing like I thought - the Hollister store was impressive. And shopping in the largest Abercrombie & Fitch store I've ever seen was like a magical and beautiful party you're intending. I can't even explain it to you - everyone was dancing, there were models from a lot of countries [also Germany, hurray!], they were extremely friendly and so good looking!

It was such a great experience just to be there: having some small talk with the guys and buying some clothes! I would like to give you some useful hints when you're planning to go to A&F in London !

First, you should write down the address of the store and the nearest 'underground' station - it makes everything more easier! I think the best station is 'Oxford Circus'; it's opposite of 'Topman/Topshop' and then you have to go into an alley where you can see 'Liberty' in the end of it. Then you just have to go right until you reach the ''Regent Street'' [there you can find GH & HCo next to each other!]. From there you just have to go left and walk down the street - you'll see a lot of expensive labels like ''Burberry'' or ''Juicy Couture'' - and after 5-10 minutes you have to go through an other alley and then! - finally - you'll hear the sounds of Abercrombie & Fitch and the good looking models in front of it! :-)

Second, when you're not sure where you have to go.. [even for us it was quite difficult to find!] - just ask someone with an Abercrombie & Fitch  bag! We asked a really nice man and he showed us the way! :-) Be self-confident and ask some strangers in a friendly way, I'm sure they will be very obliging!

Third, when you're looking for a special shirt or dress, it's maybe easier when you have a picture of it on your phone that you can show it to one of the models. The store is so big; and when you're there for the first time, it's kind of difficult to find everything in the different areas!





I hope you liked this sneak peak of my trip to A&F London and I'll show you more of it next week! Have some of you ever been in these stores in London? What do you think? I would like to read your feedback, soon!  :-)

STAY FIERCE!
xx from Germany, Jess