LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Monday, July 2, 2012

Spotted on the Screen! | Abercrombie & Fitch Hoodie in 'Source Code'...

Always a good eye, Vincent has done it again! And this time it was hard! He was able to immediately recognize an Abercrombie & Fitch hoodie even when it was hidden, in this case, under a jacket from good view. Naturally, paying attention to details played a role and you can always tell when you see an A&F hoodie by the construction and design of hoodies unique to A&F. Only a true fan would know, of course!

And so that is how Vincent spotted this blue A&F hoodie in the movie Source Code...






An A&F hoodie indeed! And yeah! That is the rather attractive Jake Gyllenhaal next to the guy wearing the hoodie! FYI, Source Code is a really engaging movie with a smart and intriguing – and confusing! – plot, but it's worth a watch.

Keep an eye out and report to us if you see anything A&F or HCo on the screen - be it on TV or in a movie!

Stay FIERCE!

The screenshot in this post is owned by the film's respective studio, and it is used here for illustrative purposes only.
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