LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Monday, July 30, 2012

Marketing Review! | Your Back-to-School 2012 Guide to the Hot Models of Seasons Past...


Bringing back photos from previous seasons, and using them in current marketing campaigns, has been a consistently reoccurring theme. Considering that marketing campaigns used to consist of all-new photography season after season, some fans now find the lack of originality in recent seasons quite annoying. However, there are other fans do not mind seeing some great photos return to the spotlight with a new look. Whatever your opinion – whether you love the return of old photos, or hate the unoriginality of including them again – you’ve got to admit that they are some really nice shots!

This Back-to-School 2012 season takes the winning trophy for the MOST reused photos in a recent marketing campaign! Only Abercrombie & Fitch and Hollister share the trophy. Good ole abercrombie kids actually beats its other siblings in having the best original shots! (So a&f kids is not featured here). Out of the A&F and HCo Back-to-School 2012 repeats, there are shots from 2007 to 2009 and everything in between... So go ahead and get schooled in this seasons model/photo returns!
 BACK-TO-SCHOOL 2012
ORIGINAL PHOTO





Abercrombie & Fitch Summer 2008
Model Sergey Demekhine




A&F Summer 2008





A&F Spring 2008, 'Return to Paradise'
Model Anna Osceola





A&F Back-to-School / Fall 2007
Model Andre Douglas




Hollister Summer 2009





Hollister Co Back-to-School 2011
Models Morgan Dixon & Chad Buchanan



Do you like the re-interpreted return of previous photos? Or does the constant usage of photos from seasons past – and total lack of authentic originality – annoy you?

Stay FIERCE!
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