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Monday, July 30, 2012

Marketing Review! | Your Back-to-School 2012 Guide to the Hot Models of Seasons Past...


Bringing back photos from previous seasons, and using them in current marketing campaigns, has been a consistently reoccurring theme. Considering that marketing campaigns used to consist of all-new photography season after season, some fans now find the lack of originality in recent seasons quite annoying. However, there are other fans do not mind seeing some great photos return to the spotlight with a new look. Whatever your opinion – whether you love the return of old photos, or hate the unoriginality of including them again – you’ve got to admit that they are some really nice shots!

This Back-to-School 2012 season takes the winning trophy for the MOST reused photos in a recent marketing campaign! Only Abercrombie & Fitch and Hollister share the trophy. Good ole abercrombie kids actually beats its other siblings in having the best original shots! (So a&f kids is not featured here). Out of the A&F and HCo Back-to-School 2012 repeats, there are shots from 2007 to 2009 and everything in between... So go ahead and get schooled in this seasons model/photo returns!

 BACK-TO-SCHOOL 2012
ORIGINAL PHOTO





Abercrombie & Fitch Summer 2008
Model Sergey Demekhine





A&F Summer 2008






A&F Spring 2008, 'Return to Paradise'
Model Anna Osceola






A&F Back-to-School / Fall 2007
Model Andre Douglas





Hollister Summer 2009






Hollister Co Back-to-School 2011
Models Morgan Dixon & Chad Buchanan




Do you like the re-interpreted return of previous photos? Or does the constant usage of photos from seasons past – and total lack of authentic originality – annoy you?

Stay FIERCE!