LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Saturday, June 9, 2012

Abercrombie & Fitch Hong Kong Opening is Officially Set for August!

The four-story Abercrombie & Fitch Hong Kong ad, mounted on
the neo-classical Pedder Building, looks stunning...   |   Image by Patrick F.
The upcoming flagship store will proudly mark the introduction of the aspirational Abercrombie & Fitch brand into the Chinese market! ...Are you STOKED for A&F Hong Kong?!

Details are further trickling out about the upcoming opening to arguably the most anticipated A&F Flagship of the year! It's official... the hottest models will be opening doors to the destined-to-be-historic A&F flagship store in Hong Kong (香港), sometime in August, during the Back-to-School 2012 fashion season!

The significance surrounding the opening of A&F Hong Kong is paramount! In the history context, Abercrombie & Fitch will finally set foot in China (中国) 92 years after A&F itself historically introduced and popularized the game of Mahjong (麻將) in America. Ezra Fitch personally traveled to the once exotic land to supervise the acquisition of Mahjong sets and the English language translation of the game's Chinese instructions. Now, in the 21st century, Abercrombie & Fitch is moving towards setting firm foundations in China amid the continuous growth of the ever globally-influential Chinese market. Current head of A&F, Mike Jeffries, has called the upcoming Hong Kong location as highly meaningful in the market. Hong Kong itself is held with high esteem, in terms of the luxury retailing, in China; it commands a unique international flair, distinct from that of Shanghai (上海) and Beijing (北京), that is coupled with a higher degree of assured authenticity and quality within the minds of the Chinese. With multiple people in China employed to understand the market, the Company is fully devoted to the Hong Kong opening with determination to spread awareness of the Abercrombie & Fitch brand, within an aspirational light, across the Chinese market.

Work in the realization of this incredible milestone, in the history of Abercrombie & Fitch, is nearing completion – both in construction and in filling in modeling and management positions. Recruiters are out and about searching for and interviewing the best-looking, confident, and outgoing guys and girls of Hong Kong as everything continues to come together inside the iconic Pedder Building (畢打行) – 12 Pedder Street (畢打街), in Central (中環), on Hong Kong Island (香港島) – where the FIERCE party will begin blasting its all-American privileged cool!

The team behind A&F Hong Kong have an idea as to when the store will open in August – the 27th on a Monday, perhaps? – but there is no date officially set at all. Of course, The Sitch on Fitch will keep you in the know whenever a definite date is known...

THE OPENING IS SET FOR AUGUST 11! DOORS OPENING AT 11:00! Are you ready to be a part of history?! Read (here) for more opening details and to view the countdown clock!

A limited-edition of the A&F Quarterly will be exclusively available for a select few customers of A&F Hong Kong on opening day! Read more on that (here)!

In the meantime, read even more insightful information on A&F Hong Kong (here) on The Sitch on Fitch!

For mainland Chinese: can not access Facebook? Check out the official A&F Weibo (A&F 新浪微博) for Chinese fans (here)!

Stay FIERCE!



The location of the upcoming A&F flagship on Hong Kong Island in Central.
Image by Google Earth used here for illustrative purposes only.
Click on image to expand.

UPDATE (11 AUGUST 2012): A&F HONG KONG NOW OPEN!!! READ: FIERCE EUPHORIA! ABERCROMBIE & FITCH HONG KONG FLAGSHIP HAS OPENED ITS HISTORIC DOORS...

UPDATE (9 July 2012): A 2012 limited-edition of the A&F Quarterly is set to be made available exclusively for A&F Hong Kong! A&F's official Weibo page is also available.

UPDATE (30 June 2012): Abercrombie & Fitch announced on its Facebook and Twitter pages the opening of A&F Hong Kong as being on August 11! History will be made!
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