LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Monday, July 2, 2012

Abercrombie & Fitch in Hong Kong Opening August 11! History Will be Made...


Ladies and gentlemen, you are cordially invited to be a part of a momentous event in the history of Abercrombie & Fitch!

On Saturday, August 11, history will be made as Abercrombie & Fitch opens doors, at 11:00am, to its monumental Hong Kong flagship store housed within the iconic Pedder Building (畢打行) at 12 Pedder Street (畢打街) in the Central district (中環) on Hong Kong Island (香港島).

A groundbreaking milestone, A&F Hong Kong will introduce the globally renown all-American Abercrombie & Fitch brand into the awe-inspiring Chinese market. The significance is paramount, given that the upcoming flagship will represent the exclusive aspirational privilege of A&F to China: it will be critical in spreading awareness of the brand, and setting the appropriate image, across the ever more valuable and globally influential market. It will determine its success and future in the land... More than 90 years after Ezra Fitch personally set foot in the Middle Kingdom, Abercrombie & Fitch finally arrives in China in the 21st century to be a part of the nation's rising, energetic, and vibrant environment.

As a modern purveyor of youthful Casual Luxury, A&F is set to make its mark! Ever popular among its residents – and the thousands-upon-thousands who flock to it from the Mainland! – for its shopping, Hong Kong is a hotspot for the Chinese consumer voracious for internationally recognized, high-quality, authentic goods. Countless await for the historic grand opening! And of course, Abercrombie's representatives of chiseled looks – otherwise know as "the hottest [A&F] guys" – will be standing by keeping the FIERCE event ever more memorable for the attendee and all those paying close attention from around the world...

The countdown has officially BEGUN...




Stay FIERCE!

P.S. Just a quick little fact: the image of the male torso in the above image is originally from Summer 2008, and it bore a beach background. However, the Company has updated it, with the dark gray background, in the use of promoting A&F Hong Kong. Clean, sensual, and iconic...

UPDATE (11 AUGUST 2012): A&F HONG KONG NOW OPEN!!! READ: FIERCE EUPHORIA! ABERCROMBIE & FITCH HONG KONG FLAGSHIP HAS OPENED ITS HISTORIC DOORS...

UPDATE (9 July 2012): A limited-edition of the A&F Quarterly will be exclusively available for a select few customers of A&F Hong Kong on opening day! Read more on that (here)!


For mainland Chinese: can not access Facebook? Check out the official A&F Weibo (A&F 新浪微博) for Chinese fans (here)!
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