LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, May 4, 2012

Hollister and Gilly Hicks on Regent Street, London! The Countdown Begins...

Up in arms over the hottest, upcoming store opening day in London!
London is stoked and the countdown is ON! On May 3, the hottest HCo lifeguards and cutest Gilly Hicks Girls came out on Regent Street to heat things up in anticipation for the what's to become the coolest day in London before the Olympics...the opening of the first international Hollister EPIC flagship and the world's first ever Gilly Hicks flagship! But that's not all, as three furthermore Gilly shops are set to open doors throughout the rest of Greater London! ...And it all goes down May 12!

Until the arrival of that awesome day, models will remain in front of 83-97 Regent Street, and will also drop by nearby university campuses, to spread the excitement far and wide. Hot, right?!

Faux-lifeguards in hot-red Hollister trunks and gorgeous Gilly Hicks Girls in sexy bras and Down Undies...who wouldn't wanna drop by! Check out images of the action below...


Click on images to view large!



 



 









The party kicks off at 83-97 Regent Street on the fine morning of Saturday, May 12, at 10:00. Separate double-decker buses will then take off from there with the hottie models who will travel across London – throwing Down Undies to the crowds along the way! – to open the three other new shops at Bentall Centre (Kingston-Upon-Thames), at Westfield Stratford City (Stratford), and at Bluewater (Greenhithe, Kent). Models will also make their way to what was London's first ever Gilly Hicks at Westfield London mall.

Don't forget that the first 200 people in line at every store will receive a free Gilly Hicks Girl tee shirt! Guys, if you want to get a tee, as well, for your best girl or whatever, you can get one, too!

Check out Gilly's photos in their entirety, (here), on the official Gilly Hicks Facebook page. You can also RSVP to the event, (here), on Facebook.

Stay FIERCE!
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