LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Monday, February 13, 2012

Remembering Whitney Houston and Her Vocals at Abercrombie and RUEHL...


In light of her death and in honor of Whitney Houston, I want to note her notable appearances on the Abercrombie & Fitch playlists as one of the greatest artists to have ever been featured...
  • Whatchulookinat - featured on the September 2002 A&F Playlist
    • Listen to the song (here)
  • Try It Own My Own (Club Anthem Edit) - featured on the February 2003 A&F Playlist
    • The exact remix is unavailable. Listen to the Thunderpuss remix (here)
  • I Wanna Dance With Somebody (Who Loves Me)(Junior's Happy Handbag Mix) - featured on the March 2008 A&F Playlist
    • Listen to the song (here)
  • Could I Have This Kiss Forever (feat. Enrique Iglesias) - featured on the Ruehl No.925 Spring and Summer 2009 playlists.
    • Listen to the song (here)
  •  I Will Always Love You (Hex Hector Mix) - featured on the Spring 2012 playlist which was eerily released two days before her death. (This bullet is a 14 February 2012 update)

The remixes to her songs for the A&F Playlist, upbeat and alive, played it all cool within Abercrombie & Fitch stores. Her duet with Enrique Iglesias was one of the best songs to have ever played along with the romance of Ruehl No.925. Listening to it always reminds me of the seductive, sensual, and aspirational wonder that was Ruehl. And the Throw Down disc two on her Whitney: The Greatest Hits is just awesome! I first listened to it back in Christmas 2010 and I completely imagined some of those remixes blasting inside A&F Fifth Avenue! It's that good! That CD was like a soundtrack to my Christmas that year along with the A&F Family playlists. In fact, I also remember listening to I'm Every Woman (Clivilles & Cole Mix) while working on a post for Gilly Hicks when the brand opened its first international store in London: I thought, "This song totally needs to be played inside Gilly Hicks stores!" Just an undeniably fantastic artist...


Whitney Houston was pronounced dead inside the Beverly Hilton hotel in Los Angeles on February 11 at 4:00pm (Pacific Standard Time) / 7:00 (Eastern Standard Time); and, soon afterwards, national television programming was interrupted on channel ABC, here in America, to announce her death with a special report. A great tragedy on the eve of the biggest night in music, news of her passing hit deep and hard in the hearts of many and spread far and wide throughout media and social networking around the world...

A winner of six Grammy Awards, Whitney Houston was honored and remembered at the 54th Grammy Awards ceremony on February 12 as a tribute to her life and for her profound contributions to music. A woman gifted with one of the most beautiful voices in modern music, she gave the world a great and magnificent body of work which has come to touch many worldwide and influenced the likes of Celine Dion, Toni Braxton, Britney Spears, Christina Aguilera, Jennifer Hudson, Lady Gaga, and Adele. (Most of those singers have also had their songs played on Abercrombie & Fitch playlists).

A beautiful woman, a wonderful artist, Whitney Houston will always be present in human culture as one of the greatest stars - a phenomenal singer - in the art of music...

I will always love you, Whitney,
C.E.R., editor-in-chief





LABELS , , ,