LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, February 10, 2012

Game On! Abercrombie & Fitch Spring 2012 films - Part One...


Nothing going on but the game...  |   (image source)
Remember the video from THE MAIN EVENT that was aired exclusively (for the opening of A&F Singapore) on the overhead electronic screen of 270 Orchard Road? For Spring 2012, Abercrombie & Fitch has decided to share it to the rest of the world...

Raw and passionate, the 1 minute 30 second film is now available at A&F Experience on abercrombie.com along with two other short films! Focused on the disciplined sport of wrestling, this video is the triumphant return of good ole Abercrombie guy-on-guy action - we're talking sports-wise, of course! Heated sensuality courses through the intensity of the film as Tonight (Steve Forest & Nicalo Fasano Mix), by Nicola Fasano featuring Kat Deluna, plays to the intimate dance of strength and wit between man and man...

Check out our brutally awesome highlights from one of this season's hottest films! Seriously, each one of these screenshots deserve to be framed as works of art...














































































This film is classic Abercrombie - a throwback to the days when A&F ostentatiously promoted its romanticism for male athleticism.

It begins homoerotically suggestive, insinuating a much deeper desire and passion. Such is expressed in the men's faces during the initial scenes of the film as the sensual lyricism of Kat Deluna plays along:

"Estoy[I am] ready / just listen to the beat so high. So caliente[hot] / I feel the rhythm to the light. Full of story / gonna have some fun with you right now. No tengas miedo[don't have fear] / don't start to dance until dawn. We've gotta skip the peasantries. I've gotta feel the rhythm in my vein. So don't be shy / well break it high. So I can get more thrills tonight...don't break the magic of the moment...I would like to get to know you..."


Nevertheless, the video is an overall artististic representation of the emotions and physical expressions, which act out full of energy and animation, when man is pinned against man in the sport of wrestling. But, yeah, it's also meant to look hot as hell!

An impressive production, this is the best short film released by Abercrombie & Fitch since the greatness of A&F Screen Test back in July-September 2010. Obviously, it is also the work of the phenomenal Bruce Weber!

So head on over to A&F Experience (here) on abercrombie.com here in the US - or 'A&F Experience', if available, in your respective abercrombie.com websites, European and Asian readers - to experience the film for yourself...

Again, this is brutally awesome and completely on fire!

Stay FIERCE!
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