LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Wednesday, February 15, 2012

Corporate Report! | Fiscal 2011 Summary and Fiscal 2012 Outlook...

Looking forward to a fantastic 2012!
This is very, very wonderful and exciting news for everybody!

On February 15, Abercrombie & Fitch Co released its Fiscal 2011 results along with its outlook for Fiscal 2012! Read ahead because this is going to make any A&F fan's day!


Fiscal 2011

Fiscal 2011 for A&F began on 30 January 2011 and ended on 28 January 2012. Check out the highlights from the report...

  • Abercrombie & Fitch Co surpasses the US$4,000,000,000 mark in revenue with a total Company haul-in of US$4.158 billion! That's a 20% increase from Fiscal 2010!
    • That figure includes US$3.108 billion, a 10% increase from 2010, in America and...
    • US$1.050 billion, a 63% increase from 2010, in international sales.
  • The Abercrombie & Fitch brand made US$1.665 billion in total sales
  • The abercrombie kids brand made US$398 million in total sales
  • The Hollister brand made US$2.022 billion in total sales. This is historic for Hollister which has now surpassed the US$2,000,000,000 mark. Also of note for this historic figure is the coincidence of '22' - the fictional '1922' establishment of Hollister - in the figures.
  • There was no report of Gilly Hicks. However, totaling the sales for A&F, abercrombie, and HCo brings US$4.085 billion which leaves only US$73 million for total sales for the Gilly Hicks brand!
  • US$437.1 million were spent on marketing and general and administrative expenses.
  • The Company spent a total of US$316.6 million for new stores and renovations, and that includes US$60 million spent on information technology and other Home Office (headquarters) projects.
  • In conclusion, the Company (including all brands) opened 47 stores internationally and closed 71 stores in the United States; and the Company came out with US$127.7 million in net income.


Fiscal 2012 outlook

The financial stuff for the bygone year is interesting, but every year the most exciting thing to finally get to in these reports is the outlook for the coming year! In the outlook is where you get info on what stores are opening! And you are really gonna like this...

We already knew that Abercrombie & Fitch is on track to open in Amsterdam, Hamburg, Hong Kong, and Munich. For the Irish, however, this little piece is the best part of all... After much delay and uncertainty, A&F is totally opening in Dublin this year! So hot!

But that is not even the half of it! The Amsterdam and Munich flagship stores for Abercrombie & Fitch will also be having an abercrombie kids store of their own like in Milan and Düsseldorf!

Oh, and also confirmed to open this year is the first ever abercrombie kids in the United Kingdom! Not only that, but it will be the first stand-alone abercrombie kids flagship store in the world! It will be located at the notable 3 Savile Row where The Beatles made their last live performance in January 1969! Read more on this (here) on The Sitch on Fitch!

And! And! Hollister will be opening nearly 40 more international stores in 2012! This will include 10 more stores in Germany, as well as a few in the UK, and some more in China!

To support its fantastic expansion plans, Abercrombie & Fitch anticipates spending up to US$400 million in Fiscal 2012! This fiscal year began on January 29, the Spring season launched on February 8, and store openings will begin to kick off by late-March!


You can read the complete summary report for yourself (here) from A&F Investors... We're gonna have one totally unforgettable 2012! Cheers!

Stay FIERCE!
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