LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Tuesday, January 3, 2012

Gilly Hicks in Cardiff... Aussie Digital Surf, Hotties, and More!

Digital Aussie waves crashing in Cardiff's St. David's mall  |  (image source)
There was so much going on with Abercrombie & Fitch in December 2011 that we completely neglected the opening of Gilly Hicks in Wales...apologies to you all.

Well, indeed, Gilly Hicks opened her second shop in the United Kingdom on December 8! It's quite awesome, too! Located inside the St. David's mall of Cardiff, Wales, this store features a two-story video display with footage of Bondi Beach in Sydney, Australia! GH Cardiff and Oberhausen, in Germany, are a part of a new form of design introduced into the line-up of Gilly stores to boost the cool appeal of the brand's retail presentation. Um, we in America want some of this, too, Gilly!!! Damn! LOL. Naturally, the facade was originally inspired by the electronic facades for Hollister which introduced such concept back in November 2010 on Fifth Avenue.

Abercrombie & Fitch surely wants to make a splash with Gilly! The store is very impressive...very, very impressive. It's beautiful. Hot "lifeguards" were also on deck for the opening, as were some of Cardiff's cutest girls! The sales space is found on the first level of the unit and it's got the perfect goodies a Gilly Hicks Girl could desire from the Land of Down Undies!

Stay FIERCE!

P.S. Here's a little video of the screen in action!...

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