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Tuesday, January 3, 2012

Gilly Hicks in Cardiff... Aussie Digital Surf, Hotties, and More!

Digital Aussie waves crashing in Cardiff's St. David's mall  |  (image source)
There was so much going on with Abercrombie & Fitch in December 2011 that we completely neglected the opening of Gilly Hicks in Wales...apologies to you all.

Well, indeed, Gilly Hicks opened her second shop in the United Kingdom on December 8! It's quite awesome, too! Located inside the St. David's mall of Cardiff, Wales, this store features a two-story video display with footage of Bondi Beach in Sydney, Australia! GH Cardiff and Oberhausen, in Germany, are a part of a new form of design introduced into the line-up of Gilly stores to boost the cool appeal of the brand's retail presentation. Um, we in America want some of this, too, Gilly!!! Damn! LOL. Naturally, the facade was originally inspired by the electronic facades for Hollister which introduced such concept back in November 2010 on Fifth Avenue.

Abercrombie & Fitch surely wants to make a splash with Gilly! The store is very impressive...very, very impressive. It's beautiful. Hot "lifeguards" were also on deck for the opening, as were some of Cardiff's cutest girls! The sales space is found on the first level of the unit and it's got the perfect goodies a Gilly Hicks Girl could desire from the Land of Down Undies!

Stay FIERCE!

P.S. Here's a little video of the screen in action!...