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Friday, December 9, 2011

Abercrombie & Fitch in Singapore... The Countdown Begins!

Line up, everyone! This is going to be completely amazing! | (image source)
Thousands of you have been checking in for months specifically on the development of the third A&F in Asia. It is all about to come to an epic conclusion!!! Literally, virtually everyone who will pass through the doors of this upcoming location has already read our post on the opening day. The most anticipated opening since A&F Ginza, Abercrombie & Fitch in Singapore is going to be a consumer craze unlike anything Orchard Road (乌|节|路) has ever witnessed...EVER!

On December 9, 40 Abercrombie guys from A&F Flagships around the world - literally! - lined up all down and around the front of A&F Singapore to kick off the countdown! For the first time ever, the promo boys strutted out in nothing but their matching FIERCE red sweatpants and signature A&F leather treds. Damn. You can bet Singapore was on fire! (One person even handed over her baby to one of the models)! Cameras flashing, smiling, and posing with A&F's great looking men was what it was all about... And topping it all off was the cylindrical electronic display overhead announcing "THE MAIN EVENT" with vintage A&F imagery by Bruce Weber, featuring guys, as a background!

...And main event is shall be! It really cannot be emphasized enough how highly anticipated Abercrombie & Fitch in Singapore has been! This great upcoming flagship store is modeled after the beautiful A&F Ginza in Tokyo and had to be constructed from the ground up! The structure is inset into the greater Knightsbridge retail complex located at 270 Orchard Road. The unit of A&F Singapore is prominently there for everyone to see on the corner of Orchard Road. The three story facade of A&F Singapore is expansive: with its play of steel-and-glass, and its massive windows with interior wooden louvers, the flagship cannot be missed!

Inside, the store will be offering 21,000 square feet (more than 1,900 square meters) of the aspirational Casual Luxury goods now coveted on an international scale. And don't even ask. The merchandise will be relatively more expensive than what tourists can find in the American Fifth Avenue flagship store. Abercrombie & Fitch is a near-luxury brand often said to be on par with Ralph Lauren internationally, in worth, because of A&F's presentation in the luxury content.

You can't rip off the sweatpants off of those promo guys for yourself. However, you can purchase a pair of your own, fellas. The guys wear the A&F Skinny Sweatpants which retail for $68 USD here in America. Naturally, the sweatpants are going to be more expensive in Singapore because of mark-ups. You can see them (here) on the American abercrombie.com...

This is so INTENSE! Seriously, hopefully know one passes out because of the anticipation and killer looking models! Until the opening, the models will be there outside the flagship from 11:00 to 5:00 everyday!

Abercrombie & Fitch in Singapore finally opens its doors on December 15 at 10:00 (Singapore Standard Time)!!!

Stay FIERCE!!!


A&F Singapore... So awesome!


CORRECTION (10 December 2011): An error was previously made on this post concerning the opening date. It is now correct!