LAUNCHED IN AUGUST 2010, 'THE SITCH ON FITCH' TITLE SEIZED PUBLISHING IN SEPTEMBER 2015. AN INTELLIGENT, NAVIGABLE ARCHIVE WILL BE MADE AVAILABLE SOON. FOR THE LATEST ON ABERCROMBIE & FITCH BRAND, VISIT @ABERCROMBIE.TSOF ON INSTAGRAM. THANK YOU.

Wednesday, July 13, 2011

Prepping Up For A&F in Germany, Travel Book in Hand!

Abercrombie in Bremen! The guy on the right wears a classic A&F tee | Image from Discover Germany, Lonely Planet, pg.320
There has been quite a few stuff going on in Germany that have made news worldwide: the salmonella outbreaks; the nuclear power protests; the 2011 FIFA Women's World Cup; and the awesome store openings for Hollister and Abercrombie & Fitch, of course! Well I have always loved Germany. The nation, its people, and culture have been hugely influential throughout history since Roman times. And now that Abercrombie & Fitch is making further way in, I really wanted to get acquainted with it again...albeit through colorful, eye-opening books - Discover Germany by Lonely Planet is such a book...

Let me tell you something: Lonely Planet books are the most amazing in the travel literature out there! If you're aching to get fantastic insights into the coolest places on the planet, then pick yourself up a copy from Lonely Planet. These books are like candy to a travel-lover! But anyway. What does this have anything to do with Abercrombie & Fitch?

As I made my way through the perfect 400 page tome - there it was - Abercrombie & Fitch! There is a picture of a guy wearing a tee stamped with "ABERCROMBIE AND FITCH" (on page 320). The picture was taken right next to the Knight Roland statue in Bremen. And it isn't as if the picture was taken on purpose by Lonely Planet - of course not; it just happened to include the guy and his A&F tee by chance. This only comes to show you how strong the consumer base is for the Company throughout Germany. I mean, if there's fans in Bremen enough to of had one fan photographed for a travel book, then image the much greater fan base throughout the land! Cool, huh?

I took the picture as best as I could at the time. I really wanted to take a picture of the picture as clearly as possible so that everyone could read the tee shirt. Unfortunately, I couldn't but you can still make out the "ABERCROMBIE AND FITCH"....

Abercrombie & Fitch opens doors to its Dusseldorf flagship store in December! Stay FIERCE!

Abercrombie & Fitch in Germany, are you ready? I am!