LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Wednesday, July 6, 2011

A&F Paris Video is Party Awesome!

What's going on? A FIERCE party - that's what! | Screenshot from A&F Paris Opening Day (image source)
Surely you all have checked out the promo video for the latest Abercrombie & Fitch flagship store - A&F Paris Opening Day? It's a cool short clip - 1 min/35 sec - that captures all the FIERCE fun that went down on that amazing May 19th in Paris. Romantically, accoustically, it begins with a beautiful overhead daytime shot of the City of Lights and then it swoops down to the flagship, cuts to a shot of the Arc de Triomphe, and then returns (festive music pumping) with hot shots of the models on opening day! Past the grand gates and up the walkway, the video takes us into A&F Paris where the party was raising the roof! Customers take photos with the store greeter Chris in front of the hot mural in the entrance hall, while other shoppers check out the amazing interior and the all-American goods on display for the loot! Gorgeous models dance the day away, show off their sexy smiles, and chat up with the stoked FIERCE fans! Fantastic views abound as the camera sweeps across the screen with panoramic shots of the expansive interior (especially at 54 seconds into the clip)! And I also completely love the peace sign the model throws up at 1:02 minute into the clip - awesome!

The video is really beautiful...maybe because the flagship is beautiful!!! However, I couldn't help but roll my eyes as found the song - We Like to Party by Swoop -  so corny at first (when the lyrics started playing)....only A&F! But I know and understand what they were going for, ofcourse. I just wasn't expecting that song for the video; it's not corny, it's fun! So fun, in fact, that it puts a smile on my face everytime I watch it! Furthermore, there's notably more diversity in the film than in any previous one. This particular video also implements new filming techniques and effects that have not before been used in the editing of any other previous flagship promotional film...A&F Paris is a first of many things.

P.S. Yes, Abercrombie & Fitch actually came out with this video about a month ago but I didn't have the time to check it out until like two weeks ago! I typed up part of this post immediately after I watched it, but again I didn't have the time to finish it and post until today. Besides, I was also busy trying to complete the HCo and R925 pages for you to enjoy so give a blogger a break! haha. Stay FIERCE!

Beautiful, gorgeous smiles! Isn't the blonde beauty breathtaking by the way?!
Screenshot from A&F Paris Opening Day (image source)
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