LAUNCHED IN AUGUST 2010, 'THE SITCH ON FITCH' TITLE SEIZED PUBLISHING IN SEPTEMBER 2015. AN INTELLIGENT, NAVIGABLE ARCHIVE WILL BE MADE AVAILABLE SOON. FOR THE LATEST ON ABERCROMBIE & FITCH BRAND, VISIT @ABERCROMBIE.TSOF ON INSTAGRAM. THANK YOU.

Wednesday, July 6, 2011

Hold on to Your Jeans! Back-to-School 2011 is Gonna Rock Your Pants!

Forget the books! You'll need the money for the hottest jeans new jeans to hit campus! (image source: 1 | 2)
You heard right, boys and girls! Get excited because Back-to-School 2011 is gonna be HUGE!

On July 5, both Abercrombie & Fitch and Hollister Co. announced their plans to heat things up come July 16! The brands are gearing up to launch what can only be described as revolutionary...This Back-to-School season, new jeans are in session! According to both brands, they have taken their jeans back to the drawing boards and given them a new appeal that's gonna rock your look on campus! A&F and HCo are completely stoked to be introducing to you their newly redesigned jeans strategically developed to hit stores for the BTS season.

And that is not all, my friends. Oh no it is not! Not only are they bringing out new jeans to give you the perfect butt, but they're also going to hook up some lucky fans with awesome tech gear for school - a competition to get things interesting. It's Back-to-School after all, and every one needs a nice computer to type up that history essay the night before it's due! So Abercrombie & Fitch and Hollister are going to be awarding an Apple Macbook Air (valued at $999 USD) and Apple Macbook (valued at $999 USD), respectively, to one winner every hour from 12:00pm to 12:00am (EST) of every day (12 winners per day, 252 computers to dish out!). How amazing is that, everyone! The conpetition will last from July 16 to August 5 (or while supplies last). I am sorry to report to my international readers that this contest is only available to legal residents of the US or DC.

I had been wondering for a long while over what the Company would come up with that would top off the Back-to-School season of 2010...who can forget the amazing Screen Test and the return of the A&F Quarterly! That season set the bar up high, and I think that bar is about to be knocked down! The Company is really excited over the launch of Back-to-School 2011 and it is promising to leave us in awe!

Go ahead and check out the Abercrombie & Fitch promotional microsite for the BTS campaign: areyouin.abercrombie.com. Also, take a sec to surf into the Hollister BTS microsite: ready.hollisterco.com. Both sites have a countdown ticking away towards the big day...

Are you ready!?! Are you in!?! Because I sure am! Mark your calendars everyone...July 16 is gonna be a day you won't wanna miss!!!