LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Tuesday, March 8, 2011

Suing Over the Seagull

The iconic Hollister Co. seagull, renown the world over for its SoCal cool, is not to be messed with! | design by Abercrombie & Fitch Co.
There are many, many low key brands out there that are trying to emulate the success and iconic status that surrounds Hollister Co. And Abercrombie & Fitch is not going to allow these copy-cats to benefit from years of meticulous image development and global brand value. The Company has filed a lawsuit against Surf Style for trademark infringment. Surf Style, based in Florida, sold merchandise that carried the HCo seagull logo in its graphics designs. Take a look for yourselves here. Honestly, how idiotic can those people running that business be? Did they seriously think that they had come up with that seagull design purely from original brainstorming? No. It is quite obvious that they are aware of the Hollister brand because it's image dominates the surf-inspired clothing industry. Well, Surf Style is now in over its head. Abercrombie & Fitch had given it a cease-and desist order over another incident last year, and it apparently ignored. Now, that little Florida company had better get ready for a high-tide of legal issues it may well not fare well from.
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