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Tuesday, March 8, 2011

Suing Over the Seagull

The iconic Hollister Co. seagull, renown the world over for its SoCal cool, is not to be messed with! | design by Abercrombie & Fitch Co.
There are many, many low key brands out there that are trying to emulate the success and iconic status that surrounds Hollister Co. And Abercrombie & Fitch is not going to allow these copy-cats to benefit from years of meticulous image development and global brand value. The Company has filed a lawsuit against Surf Style for trademark infringment. Surf Style, based in Florida, sold merchandise that carried the HCo seagull logo in its graphics designs. Take a look for yourselves here. Honestly, how idiotic can those people running that business be? Did they seriously think that they had come up with that seagull design purely from original brainstorming? No. It is quite obvious that they are aware of the Hollister brand because it's image dominates the surf-inspired clothing industry. Well, Surf Style is now in over its head. Abercrombie & Fitch had given it a cease-and desist order over another incident last year, and it apparently ignored. Now, that little Florida company had better get ready for a high-tide of legal issues it may well not fare well from.