LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Monday, March 21, 2011

From Japan, A&F is Sailing on into Singapore


In luxurious bliss, Abercrombie & Fitch secures a location among Singapore's finest. | Photography by Bruce Weber for Abercrombie & Fitch
The news is out! Abercrombie & Fitch is setting up shop in Singapore! The company is continuing its plans to expand into the Asian market with the opening of A&F Singapore in late-2011. A third location for the brand in Asia, A&F Singapore is to be located in Knightsbridge on Orchard Road. The company is extremely selective when it comes to acquiring locations for Abercrombie & Fitch flagship stores, and this is no exception - it screams luxury! Orchard Road alone is one of the world's most renowned and expensive places to shop and it is the address of pure opulence. Knightsbridge, one great building complex, is named after the elegant neighborhood in London by the same name and is the self-proclaimed "modern day [curator] of the very covetable, the extraordinary and the most desirable." The complex includes the decalent Park Hotel Orchard, Singapore's "most fashionable hotel," and stores in the building have storefronts and direct street access off Orchard Road.

Opening in Knightsbridge, the Company could not have made a more stunning selection after some serious luxury shopping! The Abercrombie & Fitch flagship will have about 21,000 square feet of retail space within its swanky address.

Luxury is key in Asia. And it is paramount for Abercrombie & Fitch to continue to showcase itself in the luxury content as it expands internationally - and, in this case, into the Far East market. It's opening in Tokyo's premier Ginza shopping district was quite a statement, and now its opening in Singapore's Knightsbridge will further its luxury cause. In Asia, Abercrombie & Fitch is promoted as an upscale brand. A&F is casual luxury, and it is this that sets it apart from its American competitors. The A&F brand has cultivated an image that is unmatched in the industry. This newfound image has gained it respectibility: “For Orchard Road to continue to be the premier shopping destination for locals and tourists, we need more interesting and iconic retail concepts and brands such as A&F to set foot in Singapore," notes  Allen Law of the Park Hotel Orchard, "The opening of the A&F flagship at Knightsbridge in Orchard Road will increase the vibrancy and quality of shopping experience in Singapore.”

It's a shame that the trademark Casual Luxury is no longer in use, however. What's not a shame? Rubbing shoulders with Prada and Ferragamo...

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