Right: A pair of Levi Strauss jeans; left: a pair of A&F womens jeans. |
First off, the whole thing sounds like a completely pathetic attempt by Levi Strauss to bring down any form of competition. And at first, the "similarity" is not noticeable. But after careful study and some serious mental visualization, it can be seen why Levi has a pursued this. Look at the back stitching of a pair of Levi's jeans. Pretend that there is a hinge on the point were the two arches meet. Now swing the right arch over to the left so that the two overlap...now do you see the "similarity" with Abercrombie's womens jeans? But you have to use a lot of imagination and do a lot of visual movement to finally make out the Abercrombie pattern truly similar to the Levi's pattern in your mind.
Does that matter? Hollister's bettys jeans also make use of arches in the back pocket stitching. Does that mean the Levi Strauss is going to sue Abercrombie & Fitch for placing the Levi's arches triumvir-style on either side of each HCo. pocket, too? If Levi Strauss wants to play like that, then Abercrombie & Fitch should sue in return for the use of A&F's signature gray and white on levistrauss.com! Hell, why don't we all find stupid similarities between one another and sue the hell out of each other for our unique rights!?! Just saying...