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Thursday, November 4, 2010

Copenhagen Just Got Cooler!!!

Fans crowd inside the all-new A&F Copenhagen flagship store upon opening doors.
Where in the world were you at today? If not in Copenhagen at 10:00am, than that is just too bad! You missed out on the grand opening of the all-new Abercrombie & Fitch flagship store in Denmark's awesome capital! As with every A&F flagship opening, there was a massive crowd outside the doors. People began queing up three hours before hand at 7:00am. A&F felt really Christmasy, too, and gave out 150 dkk ($29 USD) gift cards to the first 200 people in line! It's not much, but it's a way better deal than just the mere posters that the first 500 people received awaiting the opening of A&F Ginza in Tokyo last year. I figure they also felt it appropriate since the poor fans had to wait in the cold rain, as well. Really, it was a smart promotional move meant to get people storming in over for a rare chance at a discount from what has become near- luxury, high-priced brand overseas.

The new flagship store is located at Købmagergade 11 and offers up 16,000 square feet of Abercrombie & Fitch FIERCE shopping paradise. Built in 1910, the building meets the requirements of architectural integrity a structure must posses in order to be eligible as a location worthy of an A&F flagship. Abercrombie & Fitch announced the acquisition of the property (on 9 May 2008) and its plans to open A&F Copenhagen sometime in 2009. In the end, however, the date was pushed back to 2010, in favor of opening A&F Milan, instead. Købmagergade 11 is a building of neo-classical Danish architecture. Selldorf Architects implemented the always mesmerizing interior of romantic dim-lighting, wooden shelves, and other aspirational A&F iconography associated with A&F flagships worldwide. There is, of course, another marvelous mural inside, too, where you pose next to the hot A&F model! Unforgettable experience promised!

On its Facebook page, Abercrombie & Fitch has upload some pretty nice pictures of the promotional event that was held days before the opening as well as pictures of the big day! Check it out by clicking on the links below:

Copenhagen Countdown! http://www.facebook.com/abercrombie?v=app_172004702810592#!/album.php?aid=249290&id=25601085377

• A&F Copenhagen: Now Open http://www.facebook.com/abercrombie?v=app_172004702810592#!/album.php?aid=249512&id=25601085377

UPDATE (4 November 2011): Came back and noticed that I made a few tiny little grammar errors in my speed to post this a year ago. Corrections made. A&F Copenhagen is still one of my top favorite A&F flagships! In the picture, the model on the right is our Abercrombie boy-Toy Chris! Also, I was tracking down that shirt he wears in my A&F stores here - I have like five in my area - and finally found that shirt and bought it in January 2011! :)