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Tuesday, October 12, 2010

FIERCE Could Be Fiercely Harmful to Your Health


Teens protesting outside an Abercrombie & Fitch store against FIERCE.
According to the report Not So Sexy: The Health Risks of Secret Chemicals in Fragrances done by the Campaign for Safe Cosmetics, FIERCE has eleven unlisted ingedients - eight of which can cause headaches and respiratory problems and one which is known to cause harm to male sex organs, diethyl phthalate. It agree with the article I read: The latter ingredient is quite ironic given that FIERCE is marketed as to be associated with virility. FIERCE is a very profitable fragrance and is vital to A&F marketing and its image. So, naturally, a legal World War III may ensue if the issue gets on major scale if more activist groups jump on the bandwagon against the brand in protest.

*Source: http://www.totalbeauty.com/news/perfume/best-and-worst-products/teens-protest-af-perfume-harmful-chemicals-1286312292