LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Thursday, August 19, 2010

Brits Rejoice! Gilly Will Open Up a Shop in Posh London!

The opulent décor found inside Gilly Hicks stores

Gilly Hicks, the cheeky cousin of Abercrombie & Fitch, is making her way across the pond to open her first ever international shop in London. Now if you don't know - shame on you if you don't - A&F first opened GH back in January 2008 to brilliant success. Since then, the brand has gained a faithful following of so-called 'Gilly Girls' in the United States. But now, with the A&F London flagship being the coolest palce in town, the Company wants to make things interesting and plans on offering up a little American "Sydney-sensibility" to the UK. The upcoming GH store will not be a flagship, but a mall location offering up Gilly's cute bras and 'Down Undies' in a 5,000 square foot space. Should the store reap up loads of Pounds (and you can bet your sweet Abercrombie butt it will) another shop will open up in another London mall within months. So there you go A&F Girls in the UK, now you too can be a sexy Gilly Girl soon!

Stay tuned for more news to come! :D
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