LAUNCHED IN AUGUST 2010, 'THE SITCH ON FITCH' TITLE SEIZED PUBLISHING IN SEPTEMBER 2015. AN INTELLIGENT, NAVIGABLE ARCHIVE WILL BE MADE AVAILABLE SOON. FOR THE LATEST ON ABERCROMBIE & FITCH BRAND, VISIT @ABERCROMBIE.TSOF ON INSTAGRAM. THANK YOU.

Thursday, August 19, 2010

Brits Rejoice! Gilly Will Open Up a Shop in Posh London!

The opulent décor found inside Gilly Hicks stores

Gilly Hicks, the cheeky cousin of Abercrombie & Fitch, is making her way across the pond to open her first ever international shop in London. Now if you don't know - shame on you if you don't - A&F first opened GH back in January 2008 to brilliant success. Since then, the brand has gained a faithful following of so-called 'Gilly Girls' in the United States. But now, with the A&F London flagship being the coolest palce in town, the Company wants to make things interesting and plans on offering up a little American "Sydney-sensibility" to the UK. The upcoming GH store will not be a flagship, but a mall location offering up Gilly's cute bras and 'Down Undies' in a 5,000 square foot space. Should the store reap up loads of Pounds (and you can bet your sweet Abercrombie butt it will) another shop will open up in another London mall within months. So there you go A&F Girls in the UK, now you too can be a sexy Gilly Girl soon!

Stay tuned for more news to come! :D