LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Tuesday, August 31, 2010

Analysts Deliver, A&F is Back in the Game!

An ad for discounts in the women's division at Abercrombie & Fitch
Okay, let's face it. Abercrombie & Fitch has had some pretty sucky months on the financial rollercoaster that has become the world economy. Since the inception of the ever annoying late-2000s economic recession, the Company's strong grip on the domestic market (in the USA) has slackened. Meanwhile, the international store openings have reaped up heavy profits. What is the problem on the home turf? We want something more than the same (although I don't complain myself, really). So that is what A&F decided to do...satisfy the fans with something quite unlike anything else. Drumroll, please...Discounts. BAM! Yeah, the Company finally decided that discounts are better for it since the original plan of "hold-our-pride-by-continuing-high-prices-and-no-discounts-in-a-tough-sales-environment" failed.

Well, I respect the pride and see it their way as well, but as the old cliqué goes, "Tough measures call for tough calls" (Ahem, the closure of RUEHL). People honestly began to flock somewhere else, and you can't blame them: It has been tough times, indeed, for many. Even I had to cut back some on my A&F spending budget. And so Back-to-School comes along, and we are introduced to the A&F Screen Test along with its partner-provocateur A&F Quarterly and a wave of discounts on all jeans! Did I mention the Screen Test that'll "spark a flint to the stars?" This is honestly A&F at its desperate best and the result is an unforgettable season unlike any other!

With these newbies, Abercrombie & Crew - catchy name for the family, don't you think - is getting back on top of its aesthetically-and-fashion-challenged competitors. BMO analysts (and numerous others) see the Company with its neck high above the water as it "outperforms" itself by bringing back the traitor consumers who left it for cheaper bargains.
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