LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Thursday, August 28, 2014

S.M. Highlights! | Abercrombie Home Office, Model Alumni Ice Bucket Challenge...

The cooldown... Detail of photo from inside A&F Quarterly, Summer 1998.
Photography by Bruce Weber for Abercrombie & Fitch.
         GONE VIRAL OUT of the hilarity of participating and nominating friends to douse ice-freezing water on oneself, the Ice Bucket Challenge is meant to bring awareness of Amyotrophic lateral sclerosis (ALS) – more commonly known as Lou Gehrig's disease – and generate donations to the ALS Association for progressive research in the field in search of ending the neurodegenerative sickness. (Read more and donate here).

A&F Home Office got into the total cool of the season's cultural trend and so did select fave A&F Model alumni! Check out their awesome vids from Instagram!...


A&F Home Office participants   |   @abercrombie
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Karlie Kloss (right) with Momofuku Milk Bar owner and friend, Christina Tosi,
with whom she collaborates for Karlie's Kookies line.   |   @karliekloss @christinatosi
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Rose Huntington-Whitely   |   @rosiehw
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Sage Nicole Humphries   |   @sageynicolehumphries
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Taylor Swift (part one)   |   @taylorswift
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Taylor Swift (part two)   |   @taylorswift
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Taylor Swift (part three)   |   @taylorswift
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Tyler Hoechlin   |   @tylerl_hoechlin
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...Stay FIERCE!




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