LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, July 31, 2015

Culture | 'Screen Test' Forever: Wesley Morgan for the Knockout...




Alumnus of prep-elite abercrombie kids,
Wesley Morgan made a strong-heart return to Abercrombie & Fitch,
profiled inspired and aspiring youth for A&F Screen Test...
#AKnockoutSpirit



       OF ALL THE spirited, gleaming young men and women profiled for the glorious A&F Quarterly "Screen Test" 2010 edition, one stood out remarkably and recognizable to those who - having grown up with Mike Jeffries fantastical, elite, aspirational and inspirational A&F Brands in the 2000s - had come to know him before: Wesley, in full regalia of classic, privileged abercrombie kid, as captured by the eye of renowned iconic lensman Bruce Weber, as lead face of abercrombie christmas 2006 during the mid-2000s micro-era for the brand as that of ultimate, privileged, unforgettable 'classic cool' (the complimenting theme to A&F's 'Casual Luxury)...










Top, Wesley in the lead image for the campaign and also fronted at a92 entrances that season.
Middle two, misc. pieces from the shoot. Bottom, profile photo also used in the campaign and online abercrombiekids.com.
C.E.R., then-15, remembers him from that fond season, and remains his favorite a92 model apart from Spencer Richley.



Birthed Canadian on October 5, 1990, Wesley was only fifteen at the time of shooting for the campaign with Bruce earlier in 2006. He had previously been encouraged into modeling and was signed with Elite. The following fashion season, the Company debuted the Hollister Co. Spring 2007 campaign (shot later in 2006) featuring him, and then edited/reused photography from that campaign in 2009...










Top image, original piece from HCo. Spring 2007; remaining three, 2009 edited reused pieces.



More nodeling opportunities were realized for Wes through the remainder of the late-2000s, but, sincerely, his heart was on dreams of acting. As Canadian teen magazine Faze would highlight by the turn of the decade (issue #35, actor Ian Somerhalder on the cover), "When shooting with famed photographer Bruce Weber [in 2006], he was told that he had a natural connection with the camera and should definitely take the stage—and that advice is what gave him the courage to start acting." And he did just that!

As he told, for his profile, to the editor's of the A&F Quarterly "Screen Test" edition published and released on July 17, 2010:

"I was born in Canada and when I was fifteen someone told me I had a nice face so I did some modeling. Then I started acting in the soap opera "Paradise Falls," playing a bad ass sweetheart of a guy who smokes weed and steals money. I was sixteen at the time, and the show was so risqué that they had to change my character's age to eighteen. Recently I did Harriet the Spy for Disney, and now I'm filming a Steven Spielberg project about creepy aliens. The main reason I want to make it as a star is to help charities. My cousin, who was like a little sister to me, suffered from cystic fibrosis and she recently died when she was only fourteen. She was the strongest little girl you had ever seen, and I was with her at the end. Because of her, I take health seriously. Loosing her broke my heart and I want to give back to those people who showed her so much love at the Ronald McDonald House." - Wes, A&F Quarterly Screen Test

Wesley continues to further his craft, and you can check out his bio on IMDB (here) as well as on tv.com (here)! #LOVEWESLEYFOREVER #classiccoolforever

Stay FIERCE