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Friday, May 2, 2014

Stores Allure! | Hollister's New Storefront Rollout Continues...

WRITTEN BY CAMERON, TSOF CONTRIBUTOR

         WHEN ABERCROMBIE ANNOUNCED the new Hollister Co. storefront, I was optimistic. I had grown to love the beach shack entrance; it seemed very homely. The new storefront was such a dramatic change. For the first time ever, you could actually see inside the store. It is based on the Hollister storefront being primarily used in the Asian market.

Abercrombie initially announced that it was launching the storefront in some select locations, and the new storefront may be staying testing furthers with a few more stores being upgraded to the new facade. The Danbury Fair Mall in Connecticut, The Mall at Wellington Green in Florida, and the Del Amo Fashion Center in California are of the most recent...



HCo Del Amo Fashion Center, California.   |   Image, Store #30217


HCo Del Amo Fashion Center, California.  |  Image, Store #30217


HCo Del Amo Fashion Center, California.  |  Image, Store #30217


HCo Danburry Fair Mall, Connecticut.  |  Image, Retail Eye


HCo Danburry Fair Mall, Connecticut.  |  Image, Retail Eye


HCo The Mall at Wellington Green.   |    Image, Wellington Green


On the side of critique, Retail Eye did comment, "New Hollister mall store front. Inside same. Not sure I understand how this is going to improve comp."

Have you spotted a new store? Let us know on Instagram by tagging #THEHOTTESTBLOG! What do you think of the new stores? Comment below, and we'll be sure to reply!




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