LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, May 2, 2014

Stores Allure! | Hollister's New Storefront Rollout Continues...

WRITTEN BY CAMERON, TSOF CONTRIBUTOR

         WHEN ABERCROMBIE ANNOUNCED the new Hollister Co. storefront, I was optimistic. I had grown to love the beach shack entrance; it seemed very homely. The new storefront was such a dramatic change. For the first time ever, you could actually see inside the store. It is based on the Hollister storefront being primarily used in the Asian market.

Abercrombie initially announced that it was launching the storefront in some select locations, and the new storefront may be staying testing furthers with a few more stores being upgraded to the new facade. The Danbury Fair Mall in Connecticut, The Mall at Wellington Green in Florida, and the Del Amo Fashion Center in California are of the most recent...



HCo Del Amo Fashion Center, California.   |   Image, Store #30217


HCo Del Amo Fashion Center, California.  |  Image, Store #30217


HCo Del Amo Fashion Center, California.  |  Image, Store #30217


HCo Danburry Fair Mall, Connecticut.  |  Image, Retail Eye


HCo Danburry Fair Mall, Connecticut.  |  Image, Retail Eye


HCo The Mall at Wellington Green.   |    Image, Wellington Green


On the side of critique, Retail Eye did comment, "New Hollister mall store front. Inside same. Not sure I understand how this is going to improve comp."

Have you spotted a new store? Let us know on Instagram by tagging #THEHOTTESTBLOG! What do you think of the new stores? Comment below, and we'll be sure to reply!




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