LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Wednesday, December 25, 2013

Letter from the Editor! | Peculiar Mr. Christmas 2013...

An insta-classic? The highly admired pic from our new instagram account.
Photo by C.E.R. for The Sitch on Fitch.
         CHRISTMAS 2013 has been the fourth Xmas season at #THEHOTTESTBLOG, though very much quite the different one. Markedly, this has been the first to carry on with no high-profile A&F Flagship store openings festivities – what have always been our signature appeal, what thousands worldwide relish, and the hallmark of our Christmases. Instead, this Christmas 2013 we experienced took a thrilling sleigh ride through new territory...

This season, #THEHOTTESTBLOG experienced an inviting new restructuring, had a neat interaction with the lovely Sage Nicole Humphries (current A&F model), and provided clarity through affecting new developments as time progressed - the shooting at Westfield Garden State Plaza, Gilly Hicks' stores closing, the future of Abercrombie & Fitch Co., fire destruction at A&F Paris, and the game-changing leadership situation at the Company. All-the-while, we interwove new fun with relevant fashion and pop culture trends of the moment, followed Hollister as it crashed its waves of cool ever more around the world, and shouted euphoric glee to finally see the new a&f kids hoarding wall go up in London. Furthermore, in awe we grew as we came to be ever more acquainted with the beauty of A&F Shanghai to open in the spring.

But the icing on the cake was definitely our new special holiday tradition, FIERCEMAS, during which we celebrate the 12 days leading up to Christmas Day with ever hot gifts! Fans definitely had fun in wonder of what the Moose would gift each day (see all gifts), and I already can't wait for when FIERCEMAS will take things to amusing new heights next year!

No epic flagship store openings, indeed, as in prior St. Nick seasons, but we sure had a Christmas to remember!

Now on the day of family, friends, food, and awesome presents, I wish a very joyous yuletide blast to all you awesome readers of the #THEHOTTESTBLOG 'round the world! I leave you off with this, my favorite of festive tunes ever played for Christmas by the A&F Family...




...Stay FIERCE!




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