LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Thursday, December 19, 2013

Stores Allure! | Hollister Co. Shin Misato, Japan...

WRITTEN BY CAMERON, TSOF CONTRIBUTOR


         AFTER THE ROARING success of Hollister LalaPort Yokahama, the Company has opened its second Hollister in Japan, this time in LalaPort Shin Misato. This is such a brilliant location which is just northeast of central Tokyo!

The new store which features the classic 'beach hut' design, opened Thursday, 19th December, which is just in time for the Holiday season! (Yes, in Japan, Christmas is observed – named "Kurisumasu" [クリスマス] – if at least for festive consumerist reasons). Hollister sent some of the "Hot Lifeguards" to open the store which had a massive queue outside on opening day! I've included photos below from some of the lifeguards, and also some fans!















Being a 'Hot Lifeguard' clearly takes it's toll!


If you missed out on a picture with the "Hot Lifeguards" be sure to head to the store before the 21st December  as it will be the last day when they will be present!

Were you there on opening day? What was it like? Are you planning to visit the store sometime soon? Leave a comment below and I'll be sure to get back to you!




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