LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Saturday, November 2, 2013

The Photography Files! | Abercrombie & Fitch Christmas 2013...

The sharp, crisp cool of a naturally gorgeous Christmas/Winter season has finally dawned upon Abercrombie & Fitch full of FIERCE joy and spirited, clean attitude. Appreciatively, this Christmas 2013 campaign keeps the ball rolling after Back-to-School 2013 broke away with the consecutively monotonous imagery of recent seasons past. For the first time since Christmas 2010, the holiday campaign photography makes a return to a cherished tradition of classic backdrops alluding to elements of nature's expansive splendor...








However, other elements of recent years continue to carry on: recycled photography and the implementation of advanced digital rework. In fact, they've become so good at detailed, digital photographic rework, in general, that it's reached quite impressive levels at a point when the practice has become a major aspect in the 2010s. One great example of this is the following image from A&F Spring Break 2007 profoundly reworked for Xmas 2013...



Models Tova Thomas & Pierce Taylor
Photo by Bruce Weber

The bottom left Xmas 2013 photo in this post also
brings to mind this old photoshoot with model Danny Ware
for A&F Back-to-School/Fall 2007...

Model Danny Ware w/ female model, A&F BTS/Fall 2007
Photo by Bruce Weber

The top right Xmas 2013 photo in this post is also a recycled photo of a past A&F photoshoot. The other two pics (the very top one and top left one) are more recent, original photographic works. In fact, THE HOTTEST BLOG has more to share pertaining to those two particular photos...so stay tuned!

All-in-All, the Abercrombie & Fitch Christmas 2013 campaign is definitely received with much approval in delight of bright, fun, lively outdoors cool...

Stay FIERCE!
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