Abercrombie & Fitch Co. has recently launched a new clothing line for men. The line is called A&F Active, and Hollister also has one called Hollister Sport. Of course, this comes after the Back-to-School 2013 introduction of GH Sport for girls over at Gilly Hicks. From what I can tell on the websites, the materials are very similar to American sports retailer Underarmor. The A&F and HCo lines for guys include t-shirts, pull overs, jackets, shorts, sweatpants, and boxer briefs...
|This is an example of a t-shirt from the line.|
As you can see, the preview size is medium and not small.
May probably mean it’s a fairly tight fit considering activewear.
Personally, it seems like an awkward time to launch such a line after the recent bad PR in May over body image. A&F’s stocks have seemingly not benefited from it either. On another point, to be fair, their classic sweatpants are really bulky and not meant for the gym so I will probably pick up a pair of the active sweatpants in the near future.
|NYSE: 'ANF' stocks (source)|
Only time will tell if this clothing line will help out Abercrombie & Fitch; and as an A&F enthusiast, I really want things to work out...