LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Wednesday, April 17, 2013

Hollister Munich Store Opening April 25... Get Stoked!

Detail of the electronic, video display facade...digital SoCal waves in Bavaria!
Photo by Markus B. for The Sitch on Fitch, April 2013.
The awesome city of Munich – capital of the beautifully quintessentially German state of Bavaria – has been the FIERCE mecca for all-American cool in southern Germany since the incredible arrival of Abercrombie & Fitch last year. Now, after more than a year of wait, the sexy Southern California fantasy by Abercrombie & Fitch is finally gonna start to party it up, too! Break out flip flops, surfboards, and a wad of cash... And bring all your best buddies and get chummy with the hot lifeguards... Dude, it all goes down Thursday, April 25 at 10:00 (CET)! ;)

To be the biggest Hollister store in continental Europe, HCo Munich (store #31349), also boasting a two-story electronic video display facade, is a part of the greater Hofstatt development on the Färbergraben street. The great Abercrombie & Fitch flagship store on Sendlinger Straße (Strasse), as well a part of the Hofstatt development in the area, is right around the corner... With both giants of cool partying together, it's perfection at the hottest spot in town!

In preparation leading up to the big day, promo cards are being handed out...







The date is set, the abs and goods are being prepped, and all you've gotta do is come, shop, and enjoy...

Stay FIERCE!
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